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Burger King Essay Topics & Paper Examples

New Healthy Fruit Smoothie at Burger King

If fast food is unhealthy and is believed to cause obesity, why is there still a fast food restaurant every few blocks? Perhaps because there are a lot of people who are still consuming fast food and backing its business, the fast food industry survives and appears to even increase. The fact that modern life is fast paced as well as the economy hasn’t fully recovered makes people prefer to work more consistent and eat faster. Needless to say, the competition among well-known brand names is getting more challenging, and advertising plays an important role in marketing and drawing consumers’ attentions. Knowing the only disadvantage of fast food is its unhealthiness, Burger King has recently introduced their healthy real fruit…

Cafe de Coral Marketing Paper

1. Introduction Background information This marketing plan is base on the quick service restaurant in Hong Kong market and the Café de Coral Group is focus in this plan. The Group was incorporated in October 1968, it is principally engaged in the food and catering industry as largest Chinese quick service restaurant group, maintaining a publicly recognized leadership position in the mass-market, quick service restaurant chain business, with vertical and horizontal diversification towards the food services, food processing and distribution, catering and hospitality sectors in Hong Kong. It has prospered through the concept of customer oriented by increasing the environmental, product and services qualities. Besides, it combines the Chinese and Western food cultural in order to create the fashion of…

Different stakeholders

D1: Evaluate the influence different stakeholders exert in the organisation. Introduction Each stakeholder is important to the business, however, some are more important than others. I have chosen the top three that I think are the most important and in this word document, I will evaluate how these stakeholders influence the NHS and McDonalds. McDonalds Owners The owners are very important in McDonalds, because they’re the people that invest in the business and make sure that it runs smoothly to be able to give a good service and provide the customers with high quality food. They have to make sure that the each of the fast food restaurants are kept clean and designed well, to attract the customers and make…

Burger King Factors Of Production

Capitol Capital goods are any tangible assets that an organisation uses to produce goods and services e.g. buildings, machinery and equipment. At a national level, burger king develops and creates new capital goods (machinery). For example, with the aim to minimize waste Burger king developed the kitchen minder. The kitchen minder monitors the amount of sales on previous days and estimates how many patties, fries and other ingredients burger king will need to prepare. This minimises waste significantly and therefore reduces costs. with reduced costs the difference between sale price and costs will increase meaning burger king has increased profits. Another very important capital good is the flame broiler. The flame broiler is a capital good because it is a…

McDonald’s And Burger King

McDonald’s and Burger King remain two of the most popular fast food restaurant choices for those looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether they call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods., In order to choose between them, one must look deeper than the menu. Both Burger King and McDonald’s offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising. If one compares the menu boards of Burger…

Marketing Plan for MarryBrown

INTRODUCTION Ms Ponnoraliza says that Marrybrown is Malaysian home-grown restaurant chain. Founded in 1981, they have more than 350 outlets serving fried chicken, burgers, finger food, desserts and drinks. Marrybrown has extended the menu that includes seafood, rice based tproducts, noodles and porridge and they also offer a famous local Malaysian dish: Nasi Lemak (offered as “Nasi Marrybrown”). The restaurant’s one of the biggest advantage is offering halal food, to dominate halal based countries, and preventing weak direct competition with some larger fast food chains. In the 1980s Marrybrown became the first fast food chain to franchise in Malaysia (Marry Brown). Marrybrown is the largest home-grown quick service restaurant chain with a global reach of over 400 outlets in Asia,…

Fast food and homemade food

Homemade food is better than fast food because it’s healthy, cheaper, and you control what’s in your food. Food is the most important thing that keeps us alive so we have to choose wisely on what we eat. But some people choose to eat meals that are giving to you in less than five minutes than a meal that takes thirty or more minutes. Fast food and homemade food also have their similarities because you could choose what you want to eat and when you want it. Fast food attracts people because its ready to go anytime of the day and many people don’t have that time to actually make a meal. Many people rely on fast food because it’s…

Competing through Operation: KFC Report

INTRODUCTION The report focuses on KFC – the leading chicken fast food restaurant in the world, and one of the largest players in the fast food market. By using five performance objectives and various research methods, the report aims to analyze how the restaurant perform and manage its operation capacity in order to provide qualified food and service to the customers. Besides, the restaurant’s capacity constrains and capacity strategies are discussed base on the primary data from KFC Union Street, Bristol City centre. It would link to the relationship between Capacity strategy and five performance objectives (Slack et al, 2004), as well as, how they support each other. COMPANY PROFILE KFC first starts in 1930s, when Harland Sanders opened his restaurant…

Burger King marketing & Employee Motivation Strategy

INTRODUCTION This research deals that how Burger King (BK) following the procedures to motivate the Employees, how these procedures helps in achieving the objectives of Burger King and influences the objectives. Hamburger is a parent company of Burger King and it is operating worldwide. Headquarter of Burger King is situated in Florida, U.S.A. It was first established as Insta Burger King in 1953. Due to tough external environment of Insta Burger King, it faces financial problems and in 1954 its franchises were sold and its name was changed as Burger King. At the end of 2013 it was reported by Burger King that it has over 13000 franchises operating in 79 countries out of which large amount of franchises operating…

Review of Financial Statements

Financial statements are essential accounting tools which include balance sheets, cash flow statements, and income statements that provide information on a company’s past and present financial history. Information on financial statements can be used by any number of public and private entities to determine if an organization’s financial status is healthy. Burger King and McDonald’s are two organizations that use financial statements in conducting business. Further, this paper will discuss the financial statements of each company, the firms which audit each companies financial statements, and define accounting concepts, terminologies, and transactions used in the financial statements. Additional information will provided regarding when McDonald’s and Burger King were established and what product and services they provide to the public. Overview of…

Mcdonald’s “Hamburger University”

Training at McDonalds is an integral part of the company’s management program. In fact, McDonalds regards management training as so important that they actually created “Hamburger University” wherein managers and possible franchisees learn “The Basics of McDonald’s Operations”. Hamburger University was created by McDonalds Corporation in order to instruct their employees or personnel employed by McDonald’s Independent Franchisees in every aspect of the business. Some of the characteristics of the global training plan at McDonalds include everything from cultural awareness and managerial evaluations, to proper cooking and cleaning techniques. And they offer these comprehensive training programs to all staff levels. Hamburger University, which was founded in 1961, has its home office campus in Oak Brook, Illinois. This University boasts over…

Channels of Distribution: McDonald’s

Introduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald’s fast-food restaurants. The aim is to discuss McDonald’s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix, place (distribution) determines where the product will be sold and how it will get there. In fact, as noted on www.mcdonalds.com, McDonald’s is the leading global foodservice retailer, with more than 30,000 local restaurants serving nearly 46 million people each day in 121 different countries. Approximately 80 percent of all McDonald’s restaurants worldwide are owned and operated by independent franchisers. Furthermore, at the essence of place…

Case Analysis: Profitability of Wendy’s Chilli

Dave Thomas, the founder of Wendy’s restaurant, opened his first restaurant on November 15, 1969 in Columbus, Ohio. Dave was born in Atlantic City, New Jersey on July 2, 1932. He was adopted at six weeks old by Rex and Auleva Thomas. Dave moved from state to state with his father when his mother passed at the age of 5. At the age of 12, Dave obtained his first job at a restaurant in Knoxville. Thus, he began his love for the restaurant business. At the age of 15, Dave dropped out of high school to work full time in the restaurant business. While working full-time at the Hobby House restaurant, Dave met Colonel Sanders, the founder of Kentucky Fried…

Distribution Strategy

Introduction The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald’s fast-food restaurants in Australia. In other words, the aim is to discuss McDonald’s distribution channel, the way this fast-food restaurant gets its products to the market. Nonetheless, this presentation will demonstrate that McDonald’s distribution strategy is effective in many cultures. In the theory of marketing mix, place (distribution) determines where the product will be sold and how it will get there. In fact, McDonald’s is the leading global foodservice retailer, with more than 30,000 local restaurants serving nearly 46 million people each day in 121 different countries. Approximately 80 percent of all McDonald’s restaurants worldwide are owned and…

Fast Food Industry

1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry, and its attractiveness for potential new entrants. Key players and their positioning was identified using a strategic-groups model, mapping brand value against global presence. Based on the industry analysis, McDonald’s was identified as the market leader and an examination of their market entry modes was carried out. Their international marketing mix was evaluated to identify success factors, drawing…

Jollibee Foods Corporation

What were the strategy and competitive advantages of Jollibee in the Philippines? JFC observed that the fast food market in Philippines had a high growth potential. They were the first movers in the market and therefore able to build up brand recognition. JFC’s success could be attributed to its differentiation strategy that created and sustained a competitive advantage especially against McDonalds. The McDonalds was a global giant strictly following the philosophy of standardization especially with its hamburger line. JFC realized that it could attract customers with superior tasting products for more affordable prices due to their tight control over operations management. JFC was also aware that the founders of Jollibee (Tan family) had a family tradition (a capability) of making…

Pestel Analysis of Burger King

Environmental factors may contribute to the increasing prevalence of obesity, especially in black and low-income populations. In this paper, the geographic distribution of fast food restaurants is examined relative to neighborhood sociodemographics. Methods Using geographic information system software, all fast-food restaurants within the city limits of New Orleans, Louisiana, in 2001 were mapped. Buffers around census tracts were generated to simulate 1-mile and 0.5-mile “shopping areas” around and including each tract, and fast food restaurant density (number of restaurants per square mile) was calculated for each area. Using multiple regression, the geographic association between fast food restaurant density and black and low-income neighborhoods was assessed, while controlling for environmental confounders that might also influence the placement of restaurants (commercial activity,…

Burger king opening in Zambia

Introduction This report shows what factors the company will have to look at when entering Zambia. Some of these are the process of internalization, the role of the entrepreneur, factors affecting the entrepreneur in the current country, drivers for internalization for the firm, theoretical underpinning and comparison to reality of firm, a description of the intended target country, analysis on the country, entrepreneurial characteristics, the firms’ current situation, and conclusions and recommendations. Brief Company Background Burger was found in 1954 by two successful business men who go by the name of David Edgerton and James Mclamore. The restaurant was not called Burger King at the time it had its first Outlet in Miami, Florida, it was called Insta Burger king…

McDonald’s Case Study

Strengths Largest Food service business in the world, 34,000 local restaurants serving nearly 69 million people in 118 countries, a $40 Billion dollar brand worldwide, Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newman’s Own Salad Dressings, Heinz Ketchup, Minute Maid Juice The majority of the retail locations are owned by independent franchisees, The company is able to grow while minimizing large capital expenditure Recession Proof – Low price menu items allow McDonald’s to survive when the economy is low as there are few economic situations where most consumers cannot afford McDonald’s. Massive buying power- 34,000 locations allows McDonald’s to control pricing on its core…

Analysis McDonald’s Franchise in Viet Nam

McDonalds’s is a business corporation system of fast food restaurants with approximately 31,000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald’s in May 15, 1940. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald’s brothers in the concept and went on to found McDonalds’s Corporation in April, 15, 1955. I.2. Mission and Vision Mission McDonalds’s brand mission is to “be our customers’ favorite place and way to eat.” Our worldwide operations have been aligned around a global strategy called the Plan to…

Review of related literature about jollibee

INTRODUCTION BACKGROUND OF THE STUDY The original owner Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon city in 1975.In 1978, he and his siblings engaged the services of a management consultant, Manuel C. Lumba, who shifted the business focus from ice cream to hot dogs after his studies showed a much larger market waiting to be served. Lumba was Tan’s last business and management mentor. Throughout its three decade history, Jollibee became a success enjoying rapid growth. The chain opened successful milestone stores in the following years: Its 100th branch in Davao on 1991;  The same month, Jollibee signed a deal to acquire 55 percent of China’s Guangxi San Ping Wang Food and Beverage…

Fast food persuasive essay

Imagine a world full of fast food restaurants. No more needs for salad, just hamburgers and fries. We aren’t at this point but we are going there with the fact that the amount of fast food restaurants went up with 300% the past few years. The amount of obese children has gone up, unlike their life span which is going down with every visit to the McDonald’s or the Burger King. Kids aren’t realizing what they are eating, and what they should be eating. I don’t blame them, with the amount of advertisements and restaurants, it’s hard to resist. One of the main reasons this is happening is because kids & teens don’t know what they are eating. As they…

In-N-Out Burguer

Describe In-N-Out in terms of the value it provides for customers. Throughout the years, the restaurant chain In-N-Out has accomplished excellent customer service and satisfaction. Moreover, their customer service is now classified among the top rated when compared to other fast food restaurants that are within In-N-Out’s range of service. Presently, the profit they are making is comparable to, if not higher than Burger King and McDonald’s. Many experts reviews have favored In-N-Out because they are known for giving customers secret menu items, which overall helps increase customer value. In other words, the famous “secret menu” strategy is bringing back not only its original customers but also their family and friends. Evaluate In-N-Out’s performance relative to customer expectations. What is…

The bee, the clown, and the gentle people: an analysis of jollibee’s food menu as a key factor of market dominance over mcdonald’s in dumaguete

T he lifestyle of today’s fast-paced economy has required the use of many mediums to meet the needs of the efficient employee, the productive entrepreneur, and the stressed college student. These people are confined by the demands of the workplace and the classroom to accomplish tasks in a very restricted timeframe. As such, they need efficient schedules in order to minimize time spent off work. These include time spent to rest, to eat, to prepare and much more. If these times are spent as efficiently as each individual would require, productivity in work and in studies can potentially be increased. Modern man has invented so many mediums to suit such needs in this developing global economy. The process begins from…

The fast –food industry

1. The fast –food industry is changing rapidly. What significant changes do you envision for this industry in the area in which you live during the next five years? As well as this it will explore the issues about what type of multi-nationals should do in order to succeed in the fast-food business. For example, technologies play important roles nowadays, so people believe that the advance technology gadgets will take over the “old-fashioned” machine that they are using now. Smartphone will automatically place an order. For example, peoples can order the food before they reach the restaurant, after they reached the restaurant they can just scan the code and get the food that they ordered earlier. It is a faster…

Case for critical thinking

1. What elements of the general environment would have most impact on Mercedes cars and Haines Signature boats? The general environments that would have had the most impact on Mercedes cars and Haines Signature boats are the technological and economic changes. As of being companies which sells/produce quality products, which are also expensive, they would struggle to sell is the economy wasn’t rising (ex. with a stronger and bigger middleclass through out the world). Technological conditions also have an impact. Their operating strategies can be different based on changes in the environment. In the manufacturing industry they are dependent on the general state of technology. 2. What do you feel the organisation cultures of these companies would be like? They…

Operational Difference – Major company stake is owned by franchises

As I went through the historical span of Burger King History, the franchises of Burger King played a major part in expansion of the parent company from the early 1960’s till date. The relation of franchises and management has always been influential and significant in success and failures of Burger King History. Primarily, the company operated with major investment from franchises and minimal from the company, so the decisions and relationship with franchises was crucial. Flame broiler a unique device that improved with decades in Burger King history The company was set-up on the basis of the oven called ‘Insta-broiler’ for cooking burgers. The purpose had been inspired from McDonald’s speedy service. It was further mechanised into a gas grill…

McDonald’s vs Burger King: Which is Healthier

McDonald’s vs. Burger King: Which Menu Is Healthier? September 15, 2013 COM 155 The United States has the largest fast food industry in the world, and American fast food restaurants are in over 100 countries. That alone tells you that millions of consumers partake in fast food. By definition, fast food is food that can be prepared and served very quickly. A typical fast food meal in the United States includes a hamburger, French fries, and a soft drink. Out of all of the fast food restaurants in the United States, there are two companies that comes to mind that are the biggest chains in the country. Those two fast food chains are Burger King and McDonald’s. These two companies…

Top Competitors of McDonalds

McDonalds has one of the largest chain of restaurants worldwide, but the other world renowned food chains who cut come as competition for McDonalds are Burger King Corporation, Yum Brands – parent company of KFC, Starbucks and the other local burger cafes. Burger King has over 11,500 outlets worldwide which means that they are geographical diversified, they are globally renowned for its slogan “Have it your way”, and most importantly they serve burgers and a variety of side dishes which are not available in the other fast food joints. Burger King comes second to McDonalds because of their weakness like most of their outlets are spread only in the US, they do not advertise as much as the other brands…

Key Success Factors of fast food

Success in the fast food industry requires mastery of different key competitive factors. Fast food entrepreneurs must emphasize on creating strong brand, improving operation efficiency, increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC, Republic of Korea’s Lotteria, Jollibee are examples of extremely successful fast food branding. Their signs, logos and slogans are recognizable around the world. Customers of fast food want to know exactly what they are going to get before they actually have experience. Businesses try to provide consistent, easily recognizable and simple branding to reassure customers that nothing has changed. Simple slogans that lodge themselves in…