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Brochure Essay Topics & Paper Examples

Matter’s Design of Corporate Brochure

Graphics is a vital factor in the world of advertising. Right words, alone, are insufficient to make an impact to the public. Lubalin is one example which has proved that incorporating art in words provide an identity to a certain company or organization (Heller). More than defining the character of the company, graphics makes this character so loud that people was able to identify the graphics with the company. Angus Hyland made a very clever design for the corporate brochure of Matter. This company is a private-hire company. They put the name of the company in the center of two sets of perpendicular lines which mimics a frame of a camera. It is like trying to say that they put…