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Breakfast cereal Essay Topics & Paper Examples

Segmentation of Cereal Market within Singapore

Introduction Hot breakfast cereals refer to cereal grains that had to be soaked or boiled to be softened and edible. Pre-prepared cereal that is edible on its own or in milk is also known as Ready-to-eat cereal. Within Singapore itself, breakfast cereal are generally seen as a nutritious form breakfast that appeals more to the younger generation and children who are seemingly more receptive to these western breakfast.(Breakfast Cereal- Singapore,1)Datamonitor states that by definition the breakfast cereal market consists of hot breakfast and ready-to-eat (RTE) cereals. In Singapore alone, the breakfast cereal market in 2008 is generated a retail value of $38 million a 4% increase from 2007. Unlike other countries, where Kellogg has the majority of the market share,…

The Ready-to-Eat Breakfast Cereal Industry in 1994

Sales of private label cereal grew 50% from 1991-1994 in the Ready-to-Eat breakfast cereal industry. Some of the factors that contributed to the entry of private label cereal manufacturers and their subsequent growth include – lower costs related to manufacturing, packaging, marketing, R&D compared to the Big 3 cereal companies, product quality approaching that of branded products, higher margins for grocers, lower priced products. Some observers blamed higher prices and elaborate expenditure on coupon printing, distribution, redemption and reimbursement of grocer’s handling fee for market share gains made by private label cereal products. The policy of “price up and spend back” seemed to hurt the Big 3 firms. The RTE cereal industry was historically a highly concentrated industry (Herfindahl index…

Importance of breakfast

Wonder why your mom is behind you everyday insisting on having breakfast when you leave for college, school or work? Well she is right. Breakfast is important for each one of us. Let’s find out how? Breakfast which literally means breaking an overnight fast is the first meal of the day. This is the most important meal of the day. According to Ayurveda as well, food is digested best in the morning. Thus, heavy food stuffs like paranthas, laddoos, etc. can be had in the morning. This is because body is constantly using up energy during night for important body functions like pumping blood to all the parts of the body, breathing, etc. Our body is starving the entire night…