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Bowerman Essay Topics & Paper Examples

´╗┐Nike – Market Segmentation

Nike has been around for quite a while now actually dating all the way back to 1964 when it was one known ass “Blue Ribbon Sports”. Nike’s initial target market started out as a side gig for Phil Knight and Bill Bowerman as they went around college to college selling running shoes to local track runners with their unique waffle iron design which was initially done by Bill Bowerman which he used to make with his wife’s waffle iron. In time Nike sprung in to a much more bigger developing shoes for all sorts of sports from baseball to tennis, basketball, soccer, and even golf. Nike understood they had to tackle all sports to be the dominant brand in athletic…