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Boom and bust in telecommunication Case Study Essay

Introduction

In 1979, Mr. Andy Mallari opened a small shop selling transistor radios which was located at one corner (Gen. Luna St.) of the entire stretch of Burgos Avenue, the main thoroughfare of Cabanatuan City. After eleven years, he was able to save money for the expansion of his business along Del Pilar Street due to increasing demand for electronic parts used in the assembly and maintenance of radios, tape recorders, amplifiers, and various related appliances. Mr. Mallari started his sales and repairs operating stores in big towns of San Juan City, Gapan, and Guimba to double his feat. After he met Mr. Estelito Chan, a former classmate who has a well-established appliance assembly plant in Manila, his business viewpoint has changed considerably. He wants to follow the footsteps of his friend.

Problem Statement

Mr. Malllari’s oldest son is about to enter college and he is already 47 years old. In relation to this, he thinks that this is the best time for him to consider sending his son to an engineering school. His judgement will focus on which school and which engineering course he will ask his children to take. He has three sons, all belonging to the top ten in their respective classes. He knows all three have the potential to help him realize his dream of establishing his own assembly plant. Now, his top priority is to identify the right college courses for his children.

Objectives

The objectives of this case are (1) to identify the right engineering course for Mr. Mallari’s children, (2) to analyze each engineering course in relation to the attainment of his dream of establishing his own assembly plant and (3) to recommend the most favorable choices to be made to ensure the realization of his dream assembly plant.

Analyzing Case Data

Mr. Mallari’s main goal is to put up his own appliance assembly plant. In order to achieve that goal he was to assign engineering courses for his children to take up. His current business offers sales and repairs of electronic parts. In order to successfully establish his own assembly plant, technical knowledge of the engineering courses must be parallel to this area of business. People with the right skill sets and experience levels are absolutely necessary for the smooth working of an organization. Another important factor he should consider is that the three engineering courses though related to one another should have clear and distinct functions in his company. He must establish the nature of the job of the three to ensure no duplication of work. This also involves the division of labor, the delegation of authority and departmentalization. Since his three sons have strong potential and determination in their studies and future career, he must continue to guide them and lead them to the attainment of success of their goal.

Suggested Course of Action

An assembly plant is a factory where manufactured parts are assembled into a finished product. The four fields of engineering namely: mechanical engineering, electrical engineering, electronics and communications engineering, and industrial engineering are relative to an appliance assembly plant. Mr. Mallari must know the significance and functions of each engineering field. First, mechanical engineering is a wide subject that derives its extent from the need to design and manufacture everything from small individual parts and devices to large systems. The role of a mechanical engineer is to take a product from an idea to the marketplace. Next, electrical engineering deals with the study and application of electricity, electronics, and electromagnetism. This field first became an identifiable occupation in after commercialization of the electric telegraph, the telephone, and electric power distribution and use.

It now covers a wide range of subfields including electronics, digital computers, power engineering, telecommunications, control systems, RF engineering, and signal processing. While, an electronic and communications engineer is responsible for the design of electronics that drive the transmitter and receiver functions of any system transporting wireless or wired communications. A person with this job may work in the fields of computer networking, digital TV, satellite, radio or Internet technology. Lastly, industrial engineering is concerned with the design, installation, improvement, evaluation, and control of socio-technical systems in virtually all sectors, including manufacturing, distribution, government, energy, health care, and finance. A distinguishing feature of the industrial engineering discipline is the integration of humans, machines, materials, and information to optimize the performance of such systems using available resources in the most efficient way, but without degrading social and physical environments.

Conclusion and Recommendation

Mr. Mallari’s dream of establishing his own assembly plant may be successfully accomplished if he will choose three from mechanical engineering, electrical engineering, electronic and communications engineering and industrial engineering for his children to take. These four fields of engineering with their own significance and specialization are relative to an assembly plant. Since electrical engineering and electronics engineering are interdisciplinary courses he may choose one and the other two are mechanical and industrial engineering. Basic management principles, along with technical knowledge and skills must be apply effectively and efficiently to attain success in the business.


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