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Boeing 737 Essay Topics & Paper Examples

Southwest Airlines: Using Human Resources for Competitive Advantage

Southwest was founded in 1971 with a fleet of three Boeing 737 aircraft. Headquartered at Love Field in Dallas, the airline followed a strategy of low fares, few frills, and excellent customer service. Early on, the airline faced many political and regulatory challenges including the Wright Amendment, which prohibited the carrier from offering direct service into Love Field from any state other than Texas and its four neighboring states. Under the leadership of co-founder and CEO Herb Kelleher, Southwest used these challenges to galvanize their employees, ultimately building a highly successful business with a uniquely committed workforce. By 1994, the airline’s success had spawned many smaller imitators such as Kiwi and Reno Air. Big carriers like United, USAir, and Continental…

Mystic Monk Coffee Case

1. Does Mystic Monk Coffee have a competitive advantage? If so, what is it and is it sustainable? Throughout what Mystic Monk Coffee has done, I believe it has the ability to build a competitive advantage. According to the case, the Mystic Monk Coffee was produced by using the high quality fair trade Arabica and fair trade/organic Arabica beans with variety of blends and flavors. They also produce T-shirts, gift cards, CDs featuring the monastery’s Gregorian chants, and coffee mugs that give different choices for the consumers. Mystic Monk Coffee might create less sustainable compare with other competitors in the industry due to the quality of the coffee. However, Mystic Monk Coffee’s target market was on 69 million members of…