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BMW Essay Topics & Paper Examples

Bmw Organizational Structures

Well first what is culture and how do you define it? It can be defined in many ways like what I think it is. Culture to me is the way we as a people are perceived by others. If you take that outlook and put it to a company say like BMW it merges nicely. What goes through your mind when you see someone driving in a BMW? If you’re like most people a number of things and it can be anything thing like nice car, they got money, what’s his job, etc… But most the time when someone sees a BMW on the road they associate with some form of being successful. That I my eyes is a direct…

Bmw: Manufacturing Process

BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airplane engines for German army up until the end of WWI in 1918. BMW in this report will look at BMW’s position in the European automobile industry and it will also analyse the marketing mix, Trends and issues in the industry. BMW based in the German state of Bavaria. BMW is creating and distributing a series of successful, premium-priced passenger cars and motorcycle. In 1928 BMW purchased their first car factory at Eisenach/Thuringia and with it, the license to build a small car call, “Dixi”. Also…

BMW business model crunches gears as models expand, profit falls

This article discusses the recent changes in sales, earnings, and profits of BMW, the German based manufacturer of luxury automobiles. The article opens by proposing five market scenarios that may affect the way BMW conducts business and earns revenue. The scenarios include changes in laws, consumer desires, auto financing availability, political climate, and consumer buying habits. Recently, earnings have declined by 63 percent and further losses are anticipated. Company executives and industry analysts note that earnings on certain models has declined while sales have increased over a 10 year period. The change is attributed to a lower demand for the high end performance cars that have been BMW’s core product. In response BMW has sold more smaller less expensive cars…

Types of Sports Cars

Many people have a great fascination for sports cars. These machines have a lot of power and torque, and most importantly are lower to the ground, contributing to proper aerodynamics against the wind. Moreover, they are generally available in either two-wheel drive or four-wheel drive. Two-wheel drive ones are usually used for road racing or drifting, whereas AWD sports cars are used for rally racing. Just like any other cars, they are also divided into certain groups. Types of Sports Cars Ford FiestaAudi A3Subaru Impreza Hatchbacks A hatchback can be a small or a mid-sized car which has two or four passenger doors and a raise-open door at the back. Hatchbacks are also known as three-door or five-door cars, keeping…

Bmw Case Study

1. Describe the segmentation and the targeting strategy used by BMW in marketing the MINI and the Certified Preowned BMW. Market segmentation means different type consumers are looking for different benefits because they have different situation. Therefore, the consumers are divided into different groups. The similar situation people have similar ways of making decision. The MINI designed by BMW is target at some women around 35-45 and students. The students can afford the MINI and they like the fashion design. Women like the size of the car and it is not very normal in the car market. BMW Company advertises the MINI on Internet such as Facebook, fashion magazine, movies, and music video. Therefore, this group of people attracted by…

Advertising Campaign Case Study New BMW Series

1.0 Description of campaign-“DESIGNED FOR DRIVING PLEASURE” BMW is the German manufacturer Bayerische Motoren Werke AG (as known as Bavarian Motor Works) which is one amongst the luxurious and advanced brand in motor vehicle industry, such as Mercedes-Benz and Audi. Its product is not only automotive vehicle, also refer to motorcycle and Formula One. However, BMW automotive is more well known than others. “Designed for driving pleasure”is BMW launched a new international campaign focused on design in Germany. The integrated global campaign highlights the dynamism of BMW design and features a TV commercial that portrays the BMW concept 4 Series Coupe in a highly dynamic way, using a surprising visual effect that is revealed at the end of the spot. Design…

Marketing Mix Of Audi

Audi is a German based car manufacturing company, known around the world as part of the big three luxury car manufacturers. Along with Mercedes and BMW, Audi is the biggest luxury car manufacturing company globally. Audi oversees all its global production from its head quarters in Bavaria, Germany, and has further nine production facilities world-wide that manufactures their vehicles. Audi has been a majority owned subsidiary group of Volkswagen since 1966, after a purchase by Daimler-Benz of Audi’s predecessor group Auto Union. Volkswagen re-launched the Audi brand with the F103 series, and Audi has gone on to carve itself a niche as a quality manufacturer of automobiles, producing aesthetically pleasing designs combined with a satisfying drive and being mechanically reliable…

Strategic Analysis of BMW AG

Strengths Strong Brand Reputation can be considered as the main strengths of BMW. Through many years marketing executive has been grown the brand image, so now BMW is perceived as the third most expensive brand in automotive market and is valued at $29 billion. Trained and highly skilled workforce is the asset in which BMW invests heavily. For, assembly of quality cars demands for quality materials and extremely skilled workforce. Therefore, BMW cars are manufactured only in the areas where the most skilled car manufacturers work like Germany and USA. High quality product is the strength for which people valued BMW. The level of recalled cars produced by BMW much more less comparing to its rivals. CSR activities of BMW are…

Finding a New Advertising Agency

It started with a pair of certified letters to MINI USA’s Woodcliff Lake headquarters in northern New Jersey in the summer of 2005. One of the letters was addressed to Jim McDowell, vice president and managing director of MINI USA, the U.S. division of BMW’s MINI automobile brand. The other letter was to Trudy Hardy, marketing manager for MINI USA and a direct report to McDowell. Both letters were from Scheid, Roberts, and Reicher (SRR),1 MINI’s advertising agency since 2001, and both arrived at their respective destinations at almost exactly the same time. From her desk, which was not in the immediate proximity of McDowell’s office, Hardy sat back in her chair and opened the letter without the knowledge that…

Write a review on your dream car

When I was young, I was the critical romantic. I loved anything to do with pink and purple, flowers, love movies, candlelight dinners and two-seater convertible cars. To me, that was the meaning of romantic. As time has gone by, my perspective of what is romantic has changed a lot but, I dont know why, I still think of sitting in a two-seater convertible with my lover as a perfect romantic dream. Guess what? Last Sunday, my dream became my lifea sweet smile from my husband at the other side of a carwe had a MINI convertible for a day!It didnt take us too long to fall in love with the tiny two-door and it seems like everywhere we went…

Distribution Channel Management

BMW Motorcycles is a division within the BMW Group. As such their mission is tied to that of the parent company. On the BMW Group website it is noted as follows:”Identifying potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making the best use of every opportunity. Following a clear strategy. Goals we have attained are in essence the point of departure for new challenges. This is the philosophy that inspires every individual at the BMW Group. It influences the company’s structure and it plays a vital role in the decision-making process. Our corporate ethos finds its expression in the uncompromising pursuit of the superlative. The result? Outstanding brands with an unmistakable profile. Automobiles and…

BMW’s Product life cycle

Any product has four stages of life cycle: introduction, growth, maturity, and decline. However, this concept does not quite fit with BMW’s products. Jim McDowell, vice president of marketing at BMW says ” If a product is declining, we would prefer to withdraw it from the market, as opposed to having a strategy for dealing with the declining product,” In other words, Maturity and Decline stages do not usually exist in BMW’s product life cycle. Before a product reaching the Maturity stage that characterized by decreasing sales rate and declining profit, BMW pulls it out from the market. BMW cars typically have product life cycle of seven years. As we see in Figure 11-1 any product has bell-shape curve of…

Product Offering

BMW, the Ultimate Driving Machine, is developed from an independent company. This company was able to focus on turning great ideas into great cars. The company exhibits one of the most recognizable logos in the world, the blue and white BMW insignia which is known as the Roundel. This emblem depicts motion as it portrays the movement of an airplane propeller against a clear blue Bavarian sky. One of the most visible BMW design elements is the twin-kidney grill, introduced in 1933, the distinctive shape of the kidneys first emerged from an effort to reduce aerodynamic drag. BMW is manufactured in the Leipzig Plant in Germany, which has been called one of the ten most important buildings of the 21st…

BMW’S Dream Factory & Culture

1. Describe the culture of BMW. Organizational culture is an idea in the field of Organizational studies. A culture is derived through the individual experiences, attitudes, shared values or common perceptions that are held by each member of an organization. Organizational culture affects such outcomes as productivity, performance, commitment, self confidence, and ethical behavior. Within the auto industry, Bavarian Motor Works, or BMW recently chose to create a paradigm shift from a divisional style of leadership to an organic business. A value system has evolved within the organization that drives passion, which in turn brings forth energy and ownership from leadership to associates of the company. Founded in 1916 by a merger of two companies Rapp Motoren Werke and Gustav…

Jaguar Land Rover

Jaguar and Land Rover are two of the world’s most iconic luxury brands. Every day they’re reaching more customers, and their network of well over 2,000 dealerships continues to expand around the world. As their global marketplace extends further, they need to provide more customers than ever before with an unrivalled experience. Their fast paced environment is one where you can swim free in a pool full of sharks. You’ll be instrumental in protecting their heritage and unique brand values, but also making sure that their brands continue to grow, develop and seize attention worldwide. The Jaguar Cars and Land Rover businesses were first united under a single entity by Ford Motor Company in 2002. In 2006 Ford purchased the…

BMW. Dream It. Build It. Drive It.

One of the main problems for Bayerische Motoren Werke (BMW) is whether to expand business operations r in Europe. This was based off a 450% increase in sales from 2011 to 2012 and an improved model car, the BMW X3. There is also a planned expansion introducing 14 new models. What would be recommended is the target of younger generation drivers and the “Soccer Moms”. This will allow mass communication to take effect; therefore, allowing a model that pro se cost of $60,000 in the United States to cost $60,000 euro’s in England ( prices in England more expensive, more bag for the buck). Critical Issues Looking at the case there two problems; one is whether to expand the business…

Tesla Motors.

Should Tesla move start to produce gasoline- or hybrid powered vehicles? Tesla Motors, unlike most other automobile companies, started with creating the most top notch, innovative, electric cars in the market. With their products like the Roadster and Model S, their capability in being the number one automobile in the EV market is pronounced. Tesla Motors came to market with one model at a time. This shows that the company is not focused on producing different lines of products but focused on making the best product. Other companies, like Nissan, started with simpler cars in the ICEs and HVs first then go up the innovation, technology ladder with EVs afterwards. Tesla’s commitment to offering the best technology allowed them to…

Understanding Buyer Behaviour

Buyer behaviour is a very important factor to understand when it comes to marketing. A vital point of the marketing process is to understand why a consumer/buyer makes a certain purchase. By understanding buyer behaviour it will make it significantly easier for the business to meet the needs and wants of consumers. In addition to understanding the needs of your customers businesses would also need to understand what motivates them to purchase, and how you can influence the buying process to ensure that your products or services are on their shopping lists. Consumer behaviour is a large significant part of the marketing process it allows businesses to study individuals or groups and why they make purchases whether it is due…

Harvard Case : BMW of North America: Dream it. Build it. Drive it.

Brief Description: Set in 2011, this case describes how BMW, the leading luxury car manufacturer in the U.S., successfully implemented a new marketing initiative based on its online video services and increased sales of customized vehicles. The case addresses the challenges of catering to the North American consumer, where most car buyers want or have become conditioned towards immediate gratification with their purchases. Main Learning Objectives: To underscore the importance of consumer behavior in strategic planning To illustrate the complexity of strategically managing the supply chain for a modern manufacturing company and the implications effects of ‘mass customization’ on supply (value) chain Preparation & Analysis For Wednesday’s class (10/9/13): 1. Go online, research and take down a few notes on…

Why BMW Group has been successful?

BMW Group is a famous auto company all over world, stands for “Bayerische Motoren Werhe AG” in English ”Bavarian Motor Works” who is also the leader in a luxury car manufacturer and seller in the world. BMW Group was founded in 1916 and headquartered in Munich, Bavaria, Germany. It consists of an initial aircraft engine manufacturing plant to become enterprise groups dominated by limousine today, and produce the world-renowned aircraft engines, SUVs and motorcycles. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2010, the BMW group produced 1,481,253 automobiles across all its brands. BMW is part of the “German Big 3” luxury automakers, along with…

BMW vs Mercedes

Bayerische Motoren Werke AG Bayerische Motoren Werke AG ( English: Bavarian Motor Works), commonly known asBMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company ofRolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2012, the BMW Group produced 1,845,186 automobiles and 117,109 motorcycles across all of its brands. BMW is part of the “German Big 3” luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world. History BMW was established as a business entity following a restructuring of the Rapp Motorenwerke aircraft manufacturing firm in 1917….