Haven't found the Essay You Want?
For Only $12.90/page

Blue ocean Essay Topics & Paper Examples

Blue ocean strategy

The concept of blue and red oceans is used to describe the market universe occupied by business. The red ocean consists of all industries which are currently in operation. In this business universe, the boundaries of industries are defined as well as widely accepted. This business world is characterized by high competition as companies try to outdo their rivals. Increase in competition crowds the market thus reducing prospects of profit and also growth resulting to cutthroat competition. This competition then turns this business ocean bloody thus the name red oceans (Kim & Mauborgne, 2005). The blue ocean on the other hand refers to industries which are not yet in existence. Under this ocean, demand for products is created instead of…