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Blizzard Entertainment Essay Topics & Paper Examples

Marketing Analysis of Blizzard Entertainment

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard has maintained an unparalleled reputation for quality since its inception. Blizzard’s track record of back-to-back number one selling games spans more than a decade, and with blockbuster hits such as World of Warcraft®, Warcraft® III: Reign of Chaos™, Diablo® II, and StarCraft®, the company has earned several consecutive Game of the Year awards. In addition, Blizzard’s online-game service, Battle.net®, is one of the largest in the world, with millions of active users. The high-quality products based on…