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Bill Bryson Essay Topics & Paper Examples

Call Now to Buy Your Very Own Sham

In “The Hard Sell: Advertising in America”, Bill Bryson gives specific insight on the necessity of being more aware of why you buy what you buy. Bryson argues that the product name must be short, simple and unique. He states, “First. It is short. Second. It is not capable of mispronunciation. Third. It does not resemble anything in the art…” (425). Another effective advertising strategy that Bryson observes is the “giveaway”. Bryson states, “Consumers became acquainted with the irresistibly tempting notion that if they bought a particular product they could expect a reward…” (427). Bryson also asserts the importance of creating in the consumer a feeling of anxiety that makes the consumer feel as if they NEED the product and…