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Big Mac Essay Topics & Paper Examples

Advertising and Imagery: Big Mac Attack!

The health dangers represented by excessive consumption of fast food such as that marketed by McDonald’s, though gaining increased recognition today, remain largely unknown or unacknowledged by a great many sectors of the American pubic. This is the premise which motivated the image pictured in Adbusters and subjected to discussion here. Entitled “Big Mac Attack,” the advertisement parody featured here uses dark humor rather than dry statistical information in order to drive home the point to fast food lovers and the general public that fast food leads to high cholesterol, high blood pressure and heart disease. The ad’s subject is a surgery room, which does not in any direct way seem to address the images associated with fast food. With…

McDonald’s global marketing strategy

1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular, how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers, fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products:Fast food, American food (Burgers, fries and soda) Price:Cheap, “Burger Index” * Promotion:American style, mass communication, attract children, same brand name, colors and logo Place:Quick service, crowded area However, we cannot speak about a total standardization since McDonalds has adapted its menus, declining its marketing mix regarding some aspects of the local cultures. * The expansion…