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Crazy eddie

Eddie Antar (Crazy Eddie) dominated the retail consumer electronics market in the New York City metropolitan area. By 1987,Antar’s firm, Crazy Eddie , Inc. , had 43 retail outlets, sales exceeding $350 million, and outstanding stock with a collective market value of $600 million. During his term as the company’s chief executive. Antar had personal gain of more than $70 million. The first step Crazy Eddie done in order to gain success was to expand his little store into many big consumer electronics supermarket and stocking the stores shelves with every electronic gadget available on the market. As the firm grew rapidly in the 1970 and 1980, antar’s ability to buy large quantities in lower discounted prices allowed him to…