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Bosu Balance Trainer

BOSU has used a few types of competitive advantage`s principles in order to defeat copycat products. BOSU created a new product and locked in customers and buyers by establishing alliances with trainers. BOSU`s marketing strategy created market entry barriers. 2. Information systems played a key role in BOSU`s success. Fitness Quest maintains a database of trainer data. It uses that database for email and postal correspondence as well as for other marketing purposes. Fitness Quest was crucial in the process of BOSU developing a successful marketing strategy. By Fitness Quest database of trainer data, BOSU was able to establish alliances and lock in consumers and buyers. 3. There are many ideas that could be used by Fitness Quest in order…