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Ben & Jerry’s Essay Topics & Paper Examples

Ben & Jerry’s Marketing Audit

1 Executive Summary According to the American Marketing Association, “marketing is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (Kerin, 2005, p.6). I have completed a marketing audit of Ben & Jerry’s Homemade, Inc. in the following categories: Market and Distribution Channels, Manufacturing, Markets and Customers, Competition, Marketing, Objectives, Strategies and Tactics, the 4P’s (product, pricing, promotion, and place), and sales. Based on my findings, there are several factors that will play a key role in Ben & Jerry’s Ice Cream becoming number one in the ice cream industry, instead of being ranked, as number 2. They are…

Freud Case study

Case Study 1.)According to the Freudian theory Hank displays both the oral incorporative and the oral aggressive personality type. Hank is therefore fixated at the oral stage, in which the primary source of interaction occurs through the mouth. The mouth is vital for eating and derives pleasure from oral stimulation through gratifying activities such as tasting and sucking. Wherein Hank displays this as he sat on his couch eating the pint of Ben and Jerry’s Cherry Garcia ice cream, while he contemplated the past week, which had been a very stressful one for him. Hank shows signs of being fixated at the oral incorporative stage, where in the case study it was said that Hank’s mother “often described Hank in…