sample
Haven't found the Essay You Want?
For Only $12.90/page

Beer Essay Topics & Paper Examples

Saku Brewery

Saku Brewery is a beer company that has the reputation of being ran by different hands along the years of existence. The company officially started producing beers in 1820 under Count Karl Friedrich von Rehibinder. The brewery was passed along to the Baggo family, who converted it to a modern industrial steam-fired brewery. At the end of the cold war the Estonian government owned the company then in 1991, Baltic Beverages Holding group bought sixty per cent of the company, with the remaining forty per cent still being controlled by the government. With BBH being owned by Prips Beverage Company and Hartwell Brewery, they understood that Saku needed to revamp its image and overall quality. Saku continued to struggle as…

Sources of Competitive Advantage

Grolsch’s edge over its competitors relies on two main aspects, packaging and marketing. Its unique swingtop bottle gives the Grolsch brand an appealing and distinctive characteristic that distinguishes it from other premium beers. The swingtop allows for storage of the beer for later consumption as well as eliminates the need for a bottle opener. The brown domestic bottle contains over one-third more than the capacity of the average Dutch beer bottle, while the green export bottle is slightly larger. In 2008, the brewery introduced a slimmer design for both the domestic market and export. The new bottles can be opened by hand, using a lever at the side of the bottleneck. The label is applied over the lever in order…

Exploratory Research Assignment

Canadian’s first choice for an alcoholic beverage? Beer. Not only is beer a refreshing beverage on a hot, sunny day, it plays a big part in the Canadian heritage. The overall beer consumption over the years has been steady, however with increased competition, it is becoming harder for Canadian breweries to keep up with market trends. Hence, all the major Canadian breweries have been merged with or acquired by the international giants. The competition is rising not only between beer brands, but also within beverage types. Wine consumption in Canada has been increasing substantially. Consumers are always looking for something new and exciting, but at the same time, something they can relate to. “A key point for success is to…

The United States Beer Industry

1.The U.S. brewing industry has become more concentrated over the last two decades for several reasons. a.The consumption of beer has been slowly declining, in order for companies to gain market share, they have to take customers from other companies. This would then lead to some companies to go out of business due to the lack of customers. b.Brand loyalty also increased. Advertisement played a large role. Larger companies were able to spent $0.40 per case of beer sold. Smaller mass-market brewers could not afford to spend near that amount. c.Technological change in canning and distribution lead to the concentration of the brewing industry, as well. The size that a mass-market brewer has to accomplish to acquire all economies of…

Carlsberg Background and History in Malaysia

The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company’s main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. It is the leading beer seller in Russia with about 40 percent market share. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people. Carlsberg was founded by J. C. Jacobsen. The first brew was finished on 10 November 1847. Export of Carlsberg beer began…

Modelo Corona Beer

Identify and discuss the trends in the global beer markets. There is a common item found at sporting events, entertainment venues, restaurants, bars, and mainly in the refrigerators of Americans. This item is beer. Of the 67% of Americans who consume alcohol 42% prefer beer (Frank Newport, 2010). Beer consumption is continuously increasing not only in the United States but also globally. In the past decade, the global beer market has gone through a process of rapid change. In many emerging and developing markets, economic and societal developments and transformative improvements in the quality and appeal of beer brands have resulted in strong organic growth in the beer category. Developed markets have also undergone change as brewers have responded to…

Czech Beer

Czech Republic, in 2004, was announced as the highest beer consuming country per capita in the world, consuming approximately 248 standard 633-milliliter bottles, for a total of 1,878 kiloliters and 156. 9 liters per capita volume, according to a report by the Kirin Research Institute of Drinking and Lifestyle (2005). Not only this, the country has established the first beer museum in the world, the first beer brewing textbook, and its president the first to have written a play based on his experiences working in a Czech beer brewery in 1974 AD (Cesky Rozhlas, n. d. ). Although it was also reported that the country has decreased the bottles by 3. 2 yearly, “environment and conditions for beer drinking are…

Six Glasses by Tom Standage

Throughout history certain drinks have marked a trend that has changed the face of the earth. Each drinks including beer, wine, spirits (distilled alcohol), coffee, tea, and coca-cola have been a catalyst for the development of our society. As a result, the alcohol and the caffeine in the drinks have not only quenched our thirst through history, but have done much more than that; they have helped different cultures intertwine. Each one of them set humankind on a path towards modernity. Six beverages precisely, three alcoholic, and three caffeine marked the tendency; the first beverage to mark a trend was beer that both served as a currency and for political purposes. Later came the Greeks with a fermented grape juice,…

The Radical 21 (Argumentative Essay on Legal Drinking Age)

On June 28th, 1984, President Ronald Reagan signed the Minimum Drinking Age Act into law. This was a sad day for America – it marked the verge of a period where brave soldiers sacrificing their lives at war could not even legally enjoy a beer and where 20 year-old couples could not even have a sip of champagne at their own wedding. As if this was not enough, the saddest part in this mischief is that it made our problems even worse. Prohibitionists are very naïve, if not imbecile, people. In the 1920s, they tried to prevent people from drinking alcoholic beverages. As a result, those who once were moderate and responsible drinkers began to drink great quantities of alcohol…

Summary on Barrett Seaman’s’ Article

Barrett Seaman writes an article on how binge drinking has become the new thing among college students. He states that he wonders if it would lower the amount of students that binge drink if the drinking age was lowered or are we approaching this issue the wrong way. I agree with Seaman about binge drinking among college age students, when I first started drinking I was nineteen years old and drank mostly before going out with friends because we knew we couldn’t get when we were out. It was also largely due to the fact that we knew we were not suppose to. I believe college students binge drink because they thinks it’s fun or makes them look good; not…

Drinking Age

A very controversial issue in today’s society is drinking. Drinking in the United States has been an issue since the start of prohibition; alcohol was never the same in the US after that. It taught people to hide when they are drinking, just like most underage teens do now days. Although, alcohol is treated as a big scary issue, in most fatalities from drunk driving have dropped significantly since the drinking age was raised from 18 to 21, lowering the drinking age back down would drastically help the U.S.’s binge drinking problem, therefore the U.S. should follow most European countries and lower the drinking age federally. When you turn 18 you are considered an adult, there are many privileges that…

Beer’s Law Lab

Objective: The purpose of this lab is to demonstrate that there is a linear relationship between the number of molecules that can absorb light present in a solution and the amount of light absorbed by a solution. This lab should prove that Beer’s law and the equation A=a x b x c, is a linear relationship. Procedure: The only deviations in the lab procedure was that the stock solution was made before arrival to the lab with 0.570 g of KMnO4 in 0.500 L. The diluted solutions and the Spec 20 were used as directed in the lab manual. The same cuvette was used each time to eliminate error. Cuvettes are all made differently and have a difference in how…

Global Forces and the Western European Brewing Industry

In the early years of the 21st century, European brewers faced a surprising paradox. The traditional centre of the beer industry worldwide and home to the world’s largest brewing companies, Europe, was turning off beer. Beer consumption was falling in the largest markets of Germany and the United Kingdom, while burgeoning in emerging markets around the world. In 2008, Europe’s largest market, Germany, ranked only 5th in the world, behind China, the United States, Brazil and Russia. China, with 12% annual growth between 2003 and 2008, had become the largest single market by volume, alone accounting for 23% of world consumption (Euromonitor, 2010). Table 1 details the overall decline of European beer consumption. Decline in traditional key markets is due…

A Sustainable Competitive Advantage

Operations Management is a key component in the success of any firm. The textbook outlines ten critical areas to focus on for Operational Managers–many firms have developed these one or two of these areas into a competitive advantage. One firm, Anhueser-Busch/InBev has successfully incorporated all ten areas of focus and developed them into a legacy of quality and a sustainable competitive advantage. This focus on Operations Managemnt has lead to Ab/ InBev’s reputation for quality, and their continued dominance as a global brewery. Design of Goods The design of goods/services defines a firm, and sets them up for success (or failure) in the market. In order to design a superior product, firms must first understand their customer— what their needs and requirements…

Comprehensive SWOT analysis

New Belgium Brewing Company began with a bike ride of a mountain bike with “fat tires” through Belgium. Inspired by Belgian brewing creativity, Jeff Lebesch an American electrical engineer wondered could he return to Fort Collins and produce the high quality beer like those in Belgium. Lebesch starting experimenting out of his basement and decided to market the beer after getting the thumbs up from his friends. New Belgium opened for business in 1991 operating out of Lebesch basement. Lebesch wife, Kim Jordan was the marketing director. The first beer that they named was the Fat Tire Amber Ale in tribute to Lebesch bike ride through Belgium. The brewery soon outgrew the basement and was in need of a new…

Alcohol advertisements should be banned

Alcohol is the ingredient found in beer, wine and spirits which causes drunkenness. Abuse of alcohol, or consumption of more alcohol than the body can handle, can lead to liver damage and other debilitating conditions. Alcohol abuse can also lead to alcoholism, or alcohol addiction, in which a person becomes physically and psychologically dependent on alcohol to the point that he or she cannot function without it. Alcohol advertisements can be seen virtually anywhere; they are especially known for sponsoring sporting events, concerts, magazines, and they are found anywhere on the internet. Excessive alcohol consumption is unquestionably bad for one’s health. Numerous researchers indicate that alcohol consumption on a regular basis destroys the liver and oesophagus. Thus alcohol advertisement in…

Boston Beer—Is Greater Growth Possible?

1. Have you ever tried one of the Boston Beer brews? If so, how did you like the taste? Was it worth the higher price? I haven’t tried any one of the Boston Beer brews, so I’m not sure whether I will like its taste. I searched the key word “the Boston Beer” on the Internet, I found that there are three distinct characteristics of this brand’s beers: strong-flavor, unique package and high prices. Although a lot of beer aficionados will pay for the high price, as an ordinary beer customer, I don’t think it deserve the higher price. I have two reasons: Firstly, it is difficult for ordinary beer customers to distinguish which kind of beer have a good…

International Business on Heineken

Identify 2 strategic objectives that your firm had for entering a specific foreign country. In 2010 entered the Latin American market by acquiring the beer businesses of FEMSA in Mexico and Brazil. The FEMSA, Fomento Economico Mexicano is the largest Mexican and Latin American beverage company.1 Reasons for entering this continent is to achieve their goals, also mentioned as objectives in Heineken’s annual report. Two of these goals include Grow the Heineken brand and Capture the opportunities in emerging markets. Entering the Latin American market, would enlarge the brand awareness of Heineken. By aiming on expanding the brand name,The brand performance in 2012 was strong both in developed and emerging markets. It was particularly noticeable in Brazil, Russia, India, China…

South Delaware Coors, Inc

Introduction In 1873, German immigrants Adolph Coors and Jacob Schueler established a small brewery in Golden, Colorado. Lately, Coors Inc. had become the third-largest brewer in the United States. Coors invested $2,000 in the operation, and Schueler invested $18,000. In 1880, Coors bought out his partner and became sole owner of the brewery. Coors’ operating philosophy is “hard work, saving money, devotion to the quality of the product, caring about the environment, and giving people something to believe in.” Coors Inc. operation is consistent with this philosophy. Coors beer was a regional product and its marketing area was confined to the American west. In 1959, Coors became the first American brewer to use an all-aluminium two-piece beverage can. The company…

Case Study on Charlotte Beers at Ogilvy & Mather Worldwide

Being successful in change implementation, the change strategist should understanding the need to change, able to develop a direction that lead the crowd to move forward, obtain support from implementers and recipients and set up plans and structure that facilitate change and encourage continuously improvement. ! Able to understanding the need to changes Charlotte Beer as the change strategist successful understood the challenges facing by O&M externally and internally. Advertising industry was going globalized and customers demand “better service at lower cost”. Strong competitions in the market threatened O&M business by taking away their important clients. Internally, O&M was unable adapt to the changing demand. Operating cost and agency fee was high while quality of work diminished and cooperation was…