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Odwalla Case

Odwalla Incorporate is known for high quality products and it takes pride in the way the juices are made. However, with E. coli crisis it has become extremely difficult to maintain that standard unless Odwalla designs a proper strategy to counter the effect. I will help you design a communication strategy for each stakeholder to emerge from this crisis, regain loyalty and improve brand image. Odwalla must take full ownership of this crisis and communicate to its stakeholders about the recall process, quality assurance policies and steps taken to resolve the issue. The timing and the process is extremely important to communicate effectively. Below are the list of key issues and the communication strategies for each stakeholder that will help…