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Basic product

Dunkin’s Donuts can be seen in the following three perspectives; core benefit, basic product, and augmented product. With regards to the core benefits, Dunkin’s Donuts offers coffee and good donuts (About Us, 2009). This is a core benefit because it acts as a basics need, food in this context. The other core benefits is the fact that the donuts it offers are a variety in which case it gives the consumers the options of consuming only their best preferences (About Us, 2009). Topic One Comments The other core benefit arises from the fact that this it is a powerful brand which attracts many consumers (Kotler & Keller, 2009). This means many consumers would want to identify with it because of…

Big Five Basic Trait Clusters

In the general field of psychology, the concept of trait of each individual comprises collectively their attitude, behavior, motivational factor, and other significant characteristics relative to their individuality. These specific traits manifest and determine dominantly their actions, perception, and other reasoning in which the characteristics of their trait become the foundation of their personality. In particular to this field, the empirical field of psychology establishes five major personality traits significant in the determination and classification of personality characteristics. These major classifications are established based on the manifested characteristic of the involved individual and its influence on the person’s social characteristics and behavior. In the empirical field of psychology, the five major trait clusters are established as openness, conscientiousness, extraversion, agreeableness,…

Basic Life Support

Basic Life Support or BLS is that level of medical care for those in a life-threatening situation until the arrival of proper medical care. BLS can be provided either by emergency medical personnel, trained medical professionals or by laymen trained in BLS. The techniques in BLS are mainly focused on airway maintenance, breathing and circulation. Use of automated external fibrillator or AED for defibrillation is a recent advance in BLS and has resulted in improved cardiac survival in cardiac arrest cases. This new intervention is important because majority of the deaths in cardiac arrest cases are due to ventricular fibrillation which can be reverted using a defibrillator in the electrical phase of ventricular fibrillation. Thus, basic life support consists of…