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Barista Essay Topics & Paper Examples

BLENZ Coffee case study

BLENZ Company Profile BLENZ Coffee is a Canadian chain of franchise coffee shops. BLENZ was founded in Vancouver in 1992, and has grown to over 82 franchises in six countries. Presently the majority of locations are located in British Columbia, with 35 international stores in the United Arab Emirates, Kuwait, the Philippines, China and Japan. BLENZ is primarily a coffee shop, but also serves a variety of hot and cold beverages, desserts, and assorted food items such as wraps and sandwiches. BLENZ SWOT Analysis Strengths: Extensive beverage menu Large food and dessert selection compared to competition Free Internet at 41 coffee house locations Talented baristas (coffee-maker, waiters) Quality coffee bean and teas Canadian-ownership Innovative beverage development Large coffee houses Alternative…