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Banana Republic Essay Topics & Paper Examples

A chain of stores

GAP Inc has been a member in the family-clothing-store industry for 43 years. They are one of the top four companies with a 16.3% market share as of 2010 (Van Beeck, 2010). They have a chain of stores that include GAP Inc, Old Navy, Banana Republic, Piperlime and Athleta. Between 2002 and 2010 GAP has implemented multiple strategies to accommodate changes in technology and the economy that have driven the strategies of all of the major competitors in the family-clothing-store industry. This presentation will analyse the three key turn around strategies implemented. These include reaching economies of scale through acquiring and broadening their portfolio of product lines and expanding globally, technological advancements in online sales avenues and gaining a competitive…