In this assignment we tried to look into the Baja Auto’s own position in Indian domestic market and how it has performed in last year compare to local rivals. In addition, we suggest company to invest directly in America’s automobile industry as America and India is more or less similar in terms of operating multinational organisations. As, it is a long term investment and high risk strategy for company, we clinically analysed new market scenario and different aspects of it. 1.0 Competitive Position Baja Auto is ranked as the world’s fourth largest two and three wheelers production company. It is in two wheelers and three wheelers Indian market since 1945 and recognised brand across Asia, Middle Eastern countries, Latin America….