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Background of Oldtown Essay

The biggest kopitiam restaurant linkage in Malaysiais Oldtown Berhad .Oldtown Berhad occupied in the manufacturing of beverages and manage a chain of caféunder the OLDTOWN WHITE COFFEE brand name. Oldtown using its formulated blendof coffees to served.

Its major headquarters is in Ipoh, Perak, Malaysia. The served areas are Malaysia, Singapore, Indonesia and China. Its linkage of Oldtown café outlets is sustain by two coffee manufacturing equipment,consist of three centralized food processing centers and bean roasting and processing facilities .

Oldtown Berhad is a Public Limited Company. Oldtown Berhad has been created in 1999, with the purpose to output the quality white coffee to Malaysian family and food service industry. Mr Goh Ching Mun and Mr Tan Say Yap, the co-founders and administrator director of Oldtown begin the manufacturing and create their own 3-in-1 instant white coffee. Both of the co-foundershave the experience that more than 10 years in the coffee beverage industry. They were helpful in the growth of Oldtown group of firms.

The group administrative director, Mr Lee SiewHeng who was responsible in carry out the integrated vision, plan and growth of the Oldtown group also give a lot of support to this company. Under the ‘OLDTOWN’ brand name for the retail sector in 1999,they commercialized their instant 3-in-1 coffee mix smoothly. The ‘OLDTOWN’ 3-in-1 coffee mix was sold in about 1,348 retail outlets nationwide in Malaysia, about 550 retail outlets in Singapore and about 2,100 retail outlets in Hong Kong in 31 October 2009.

They started their first export of the ‘OLDTOWN’ brand 3-in-1 instant coffee mix to Singapore in 2000. In 2001, their branches, White Café Marketing began production as the marketing arm for their group’s beverage goods. They also extended their output line to involve different changes of their instant coffee mix and also extended their export markets to Hong Kong for their instant coffee mix. White café received a HALAL certification from the Islamic Reeligious Department of Perak for the Group’s beverages in year 2002.

This is their part of purpose, which is to generate beverages in accordance with the Islamic law. Oldtown Berhad have been achieve the goal that extended their nationwide retail allocation of their 3-in-1 instant coffee mix to cover East and West Malaysia through the main hypermarkets and supermarkets. Their own formulated blend of 3-in-1 instant milk tea also smoothly commercialized for the retail market under the ‘OLDTOWN’ brand name in 2003.

OldtownBerhad has been expand their manufacturing activities and they incorporated Gongga Food in 2003 and begin operations in 2004 to creating roasted coffee powder for the food service sector by using the ownership bean roasting process. Roasted coffee powder to traditional coffee shop in Ipoh and others states in Malaysia have been distributed by OldtownBerhad.

‘OLDTOWN’ is also marketed to the retail sector under ‘NANYANG’ brand in an addition to the food services sector. Oldtown Berhad has been penetrated the export markets for the 3-in-1 instant coffee to cover the United States,United Kingdom, Canada, Taiwan and Indonesia in 2004. Based on the traditional Ipoh coffee shop environment and the surrounding feeling under the ‘ OLDTOWN WHITE COFFEE’ brand name, Oldtown has been extended vertically into the food services sector by developing a chain of café outlet in 2005.

‘OLDTOWN WHITE COFFEE’ brand in the food services industry is the part of Group’s plan of capitalizing and strengthen. With the same year, ‘OLDTOWN WHITE COFFEE’ café outlets has been begin the operations in licensing,supply of beverages and food, others item and provision thread ministration service from Kopitiam Asia Pacific.

Linkage of ‘OLDTOWN WHITE COFFEE’ have been extended to 137 café outlets involved fully and partially owned and franchised in Malaysia since the first beginning of the first café outlets in Ipoh in 2005 and at Singapore as at 31 October 2009. In 2005 and 2006, they have been fixed their subsidiaries name as Oldtown Kopitiam, Oldtown Kopitiam Kuala Lumpur, Oldtown Kopitiam Butterworth, Oldtown Kopitiam Cheras to focus on managing café outlets in distinct areas and states within Malaysia.

Besides, between 2005 and 2007 they also fixed the following subsidiaries as central food processing centre to sustain their café business operations. Emperor’s Kitchen begin operation in 2005, Dynasty Confectionery and Esquire Chef started the operations in 2007. Gongga Food’s business also extended to ingratiate to the procurement of food items for ‘OLDTOWN WHITE COFFEE ‘ café outlets in 2005.

With the same year, HALAL certification from the Islamic Religious Department of Perak for the operation of its roasted coffee powder also received by Gongga Food. White Café ,the subsidiary received a HACCP certification from BM TRADA Certification Ltd for the manufacturing and processing of beverages product in the same year. In 2007, they incorporated Dynasty Kitchen as a allocation centre which begin operations.

They also extended their export markets to China and Japan in 2006. Besides, they also incorporated Oldtown Berhad which concentrate on investment keeping and precaution of administration services according to its listing on the Main Market of Bursa Securities. Later, they also begin exporting to Philippines and Thailand during the same year. They also plan to extended their café outlets business to Singapore. Soon, they have been incorporated

Oldtown Singapore in 2007 to supply administration services, food and beverages items to café outlets in Singapore. OTK Singapore begin operations in 2008 with the emission of their first ‘OLDTOWN WHITE COFFEE’ café outlet in Singapore. Dynasty Confectionery and Esquire Chef, the subsidiaries, received HALAL certifications from the Islamic Religious Department of Perak for the processing of different food in 2008. Emperor’s Kitchen, the other food processing subsidiary received HALAL certification from IFRC ASIA.

Even more confirm their adhesion to international food safety criterion, their subsidiary White Café reach ISO 22000:2005 certification and ISO 9001:2000 from BM TRADA Certification in 2008 in extra to GMP Certification by the Department of Public Health, Ministry Health Malaysia with the same year. They also extended their product line to comprise 3-in-1 instant coffee mix with cane sugar in 2008.

Gongga Food also received a HACCP Certification from BM TRADA Certification Ltd for the operation of roasted coffee powder in 2009. The vision of this company is to be Asian Pacific’s guiding white coffee producer supplying a high quality of goods or product to customers worldwide and locally.

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