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Avianca Essay Topics & Paper Examples

Singapore Airlines

Over the past four decades, it has earned a stellar reputation in the fiercely competitive commercial aviation business by providing customers with high-quality service and dominating the business-travel segments. World’s Best Airline award from Condé Nast Traveler 21 out of the 22 times it has been awarded and Skytrax’s Airline of the Year award three times over the past decade. What’s not so well known is that despite the quality of its services, SIA is also one of the industry’s most cost-effective operators. From 2001 to 2009, its costs per available seat kilometer (ASK) were just 4.58 cents. According to a 2007 International Air Transport Association study, costs for full-service European airlines were 8 to 16 cents, for U.S. airlines 7 to 8 cents, and for Asian airlines…

Behavioral Change WIthin an Organization

1.What characterizes a hyperturbulent environment? •A hyperturbulent environment is characterized by rapidly changing product lines, an increasing and changing set of competitors, rapid and continual technological innovation, and rapid market growth. 2.On the Adaptive Cultures diagram, describe the difference between a “satisficing” environment and a “reactive” environment? •The difference between “satisficing” and “reactive environments” stems from their respective differences pertaining to their environmental stability and adaptive orientation. A “satisficing” style is the result of a stable environment and a high level of adaptive orientation. This style of managing emphasizes a centralized decision-making structure, more levels of management, and coordination by formalized committees. A “reactive” style is the result of a hyperturbulent environment and a low level of adaptive orientation. Management…

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The Philippine Airlines (PAL) is the national airline of the Philippine and Asia’s first airline. Philippine Airlines has been the dominant air carrier in the Philippines since its creation in 1941. Philippine Airlines rebranded itself as “Asia’s sunniest airline” to cap its new marketing and advertising trust. We have identified the three (3) major competitors of Philippine Airlines which are Cebu Pacific, Cathay Pacific and Zest Airlines. Our recommended strategy for Philippine Airlines is Product development strategy this includes providing more services to attract the customer as well as improving the products and services that they offer to gain more profit and to satisfy the customers. Many airline companies offer lower fares to gather customers. We suggest that PAL focus…

The influence of airline service quality on passenger satisfaction and loyalty

The current issue and full text archive of this journal is available at www.emeraldinsight.com/1754-2731.htm TQM 25,5 The influence of airline service quality on passenger satisfaction and loyalty 520 The case of Uganda airline industry Juliet Namukasa Makerere University Business School, Kampala, Uganda Abstract Purpose – The general objective of this study was to examine the influence of airline service quality on passenger satisfaction and loyalty. To achieve this, the research was guided by four specific objectives to which data collection was effected mainly by interview method using fully structured questionnaires. Design/methodology/approach – The study used random sampling technique and it covered 303 respondents on international flights using Entebbe International Airport. Data were analyzed using statistical package for social sciences 16,…

Hilton Case study

Problem: From the case, we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion, in response to the Starwood’s strategy, the solution for Hilton’s dilemma should be market development which is developing new market from current products or services. Hilton can avoid increasing its cost by showing customers Hilton has more and better benefits. There are several reasons for this solution. Firstly, HHonors Program has been a good service program for Hilton. On the other hand, Starwood’s Preferred Guest…

Success of Air New Zealand

Table of contents 1. Introduction The aviation industry is highly competitive and thus demands well planned and distinct strategies of airline companies (airlinetrends.com, 2013). Crucial for the success of such a company is hence its strategic management. Carriers need to be aware of their strategic position, make strategic choices and put their formulated strategy into action (Johnson, Whittington & Scholes, 2011). As this is a complex and challenging task, consultants like me help airlines with this task. We support companies with their overall operations and ensure greater profitability. Our advice leads to successful and durable solutions. This report focuses on the success story of Air New Zealand, which has been awarded twice as “Airline of the year” by the ATW…

Us Airlines 5 Forces Industry Analysis

In the airline industry, the threat of new entrants is low. High barriers to entry make it difficult for new firms to enter the industry. There is however two aspects that raise the threat and should not go unmentioned. First, a low switching cost for customers makes the entry into the market more lucrative to outside firms. Second is the lack of proprietary technology and product differentiation. Planes are either manufactured by Boing or Airbus, picking between a seat on United’s 747 and Southwest’s 747 doesn’t make much difference to the buyer. Both aspects make entry into the market appealing but as I will discuss below, entry may be easy at is more difficult than it looks and is proven…