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Attribute Essay Topics & Paper Examples

Means End Chain Model Relating to Samsung

Samsung Electronics Relating to the Means End Chain Model Means End chain Model explores the connection between consumer and product through the construction of a simple associative network between concrete and abstract product attributes, functional and psychosocial consequences linked with product use and finally consumers’ instrumental and terminal values. Product Attributes expresses the impressions or characteristics of a product or service. Concrete attributes refer to the physical characteristics. They have a tangible reality where the consumer can experience directly. Abstract Attributes are non material product characteristics that are intangible and cannot be experienced directly by the consumer. When coming to a purchase decision of Samsung Electronics people first go for the impression, that is the concrete attributes like: Easy touch…

Malunggay

Theoretical Framework The following theories provide framework of this research. This study was anchored on the Theory of Kramer (1995). “The Texture Measurements of Foods: Psychological Fundamental, Sensory, Mechanical, and Chemical Procedures, and their Interrelationships (1995),” that sensory quality of foods, being a psycho-physical phenomenon, should be systemized or classified accordance with the sense by which the various attributes of quality are perceived by the consumer. The following attributes are used to determine and measure the quality of a product: appearance, taste, texture and aroma. As positioned by the author appearance includes factors such as size, shape, color, and external attributes such as the attractiveness of the icon or logo. Size and shapes are measurements often used as grade standards…