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Jetblue Mrketing

Needs, wants and demands are three basic things that each company must have in mind in order to produce a valuable “market offering” that will bring the so called “long-lasting and valued relationships” to their table, and JetBlue is not the exception. JetBlue like any other business is competing at the market by offering something to their costumers. But what do they really offer? Simple, JetBlue is an airline, even though their clients claim that “is more than an airline”, at the end of the day, that is just what they are, an airline. And why would people want to use the services of an airline? Basically because they NEED to transport and fly to another destiny. So when you…