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The Lululemon marketing plan for 2010

Introduction The Lululemon marketing plan for 2010 includes recommendations and goals for the Lululemon brand, as well as goals for the newly proposed male brand Outer Muscle. Main objectives include: ➢Introduce Male Brand Outer Muscle oTarget “Educated Physically Active Male” oPrice male brand similarly to Lululemon brand, using more-for-more pricing. oPositioned as high-price Yoga/Exercise Apparel oIncreased advertising at beginning of Life cycle, reducing advertising with age. ➢Continue with Current Lululemon Strategy oRetain exclusivity of brand oContinue use of Prestige Pricing oLittle to no promotion oVery little advertising oPersist with current marketing strategy for tween brand Ivivva ➢Increase Brand Awareness o2% increase in advertising budget oSponsorship of events, increased Philanthropy work, and outreach within community Target Market Lululemon’s current primary target…