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Athletic Essay Topics & Paper Examples

Case Study: New Balance Athletic Shoes

Introduction New Balance was founded by William J. Riley in 1906 in the city of Boston. Riley started by making arch supports for customers who had to spend all day on their feet. Over time the building of arch supports led to the creation of his first running shoe in 1925. As part of a local running club, Riley capitalized on an opportunity to improve running shoes of the time and his designs became widely popular. His new running shoes became so popular that by the 1940’s that production spread from running to many other sports. Then the expansion of the manufacturing significantly increased as he realized a need to running shoes with more selection for wider feet, and the…

Mercury Athletic

The footwear industry is a mature, very competitive with low growth and stable profit margins. Active Gear, Inc. is a privately held footwear company which is a profitable firm in the industry with $470.3 million revenue in 2006. West Coast Fashions, Inc is a large business of men’s and women’s apparel decided to dispose of one of their divisions: Mercury Athletic with $431.1 million revenue in 2006. AGI is very profitable but it is smaller than other competitors, which is becoming a competitive disadvantage, so that AGI saw it has a possible opportunity for growth via acquire Mercury Athletic which represents a similar market share in the mature, highly competitive industry. Executive Summary There are several reasons why Mercury Athletic…