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Steinway Strategic Orientation

Steinway & Sons, also known as Steinway, is an American and German manufacturer of handmade pianos. German immigrant Heinrich Engelhard Steinweg founded it in 1853 in New York City. The company’s growth led to the opening of a factory and employee village in what is now Astoria, Queens in New York City, followed by a second factory in Hamburg, Germany, in 1880. Heinrich Engelhard Steinweg’s dedication was “To build the best piano possible”. He established at his company three basic principles: “Build to a standard, not a price”, “Make no compromise in quality”, and “Strive always to improve the instrument”. To date, Steinway & Sons has been granted over 115 patents . Environmental and organizational changes in Steinway and Sons…