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Assignment On Unilever Bangladesh Ltd Essay


Unilever is a multinational corporation, formed of British and Dutch parentage, that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employed 174,000 people and had worldwide revenue of €40.5 billion in 2008.[1]

Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, The Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to that of Reed Elsevier, and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive.

History of Unilever

Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities.

In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jeffrey Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea). In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds, the maker of Ragu, Pond’s, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Faberge, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances.

In 1996 Unilever purchased Helene Curtis Industries, giving the company “a powerful new presence in the United States shampoo and deodorant market”. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand.

Mission of Unilever

Our Vitality mission commits us to growing our business by addressing health and nutrition issues. We focus on priorities including children and family nutrition, cardiovascular health and weight management. The growing demand for more Vitality in life provides us with a huge opportunity for growth. The way we work and the products we develop are shaped by consumer trends, along with the need to help raise health and hygiene standards in both the developing and industrialised regions of the world. Mission Statement of Unilever is: “feel good, look good/and get more out of life”

Purpose of Unilever

At the heart of the corporate purpose, which guides us in our approach to doing business, is the drive to serve consumers in a unique and effective way. This purpose has been communicated to all employees worldwide.

Values of Unilever

As a responsible corporate entity, Unilever Bangladesh aims to play its part in addressing environmental and social concerns through local actions and in partnership with local government and organizations

Range of Unilever

Our work with academic groups and other third-parties ensures that we are connected with the very best and most up-to-date scientific thinking. Using the synergies across R&D, we define and design technology that brings vitality to life, delivering a continuous stream of innovation to our business. This map shows our six principal R&D sites.

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