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Assessment Criteria Essay

Tesco has given its incoming new chief executive a ‘blank sheet of paper’ to determine the company’s future. The shareholders are demanding radical change at Britain’s biggest grocer. Dave Lewis who was head of unilever’s personal care business started his new role as Chief executive with Tesco in September 2014 at a time when sales fell 4% in the three months to mid-August (Kantar World 2014). Mr Lewis has already been given the title ‘desperate Dave’ and Shore Capital (2014) believes around 5000 head office jobs could be lost.

(Based on article in the Sunday Times 31. 8. 14) Requirement This assessment contains one task with two components, both of which must be completed. Your team represents a group of marketing consultants with experience of driving innovation in large organisations. You have been asked to meet Mr Lewis and senior colleagues at Head Office and suggest ways in which Tesco can respond to the disruptive innovation strategies being used by other organisations with the market.

Your specific task is to; ?Identify and evaluate the disruptive strategic innovations developed by the key competitors to Tesco, such as Aldi ( but not exclusively) ?Recommend and justify a suitable response by Tesco which can be agreed by the board Time Available You have 15 minutes to make your presentation and afterwards there will be a short period following the presentation to take questions from the board. ?

Your presentation and supporting documents will be assessed according to the criteria below. For your work to be assessed you must;?have mailed one copy of your presentation to ray. [email protected] ac. uk, or E. [email protected] ac. uk by 10. 00am on the morning of the presentation together with your Contribution Log and the signed confirmation of the mark allocation. ?

COMPLETE ONE ELECTRONIC COPY OF THE ASSESSMENT FORM TO ACCOMPANY THE PRESENTATION BRING ALONG TWO COPIES OF THE PRESENTATION WHICH MUST BE PRINTED O? WITH FOUR SLIDES TO A PAGE AND BE ACCOMPANIED BY THE STUDENT DECLARATION FORM. Asda has introduced same-day delivery at 250 of its click-and-collect points after a trial on the London Underground.

The service is available for customers who order products online before 1pm. Of the 250 collection points, 120 are ‘drive through’ units at which shoppers can receive goods directly in their cars. Asda has 300 click and collect points in total. Delivering Customer Value: Presentation Cover Sheet Module Title: Delivering Customer Value MC6050 Module Code: Year: 2014/15 Group Name: Name of Case Study Tesco- Submission Format Op? ons: Please ? ck one box and sign below.

Peer assessment requires documentary evidence Equal Shares Peer Assessment No Agreement Family Name Initials ID number Signature …………………… ……… ………….. …… ………. …………………… ……… ………….. …… ………. …………………… ……… ………….. …… ………. …………………… ……… ………….. …… ………. …………………… ……… ………….. …… ………. …………………… ……… ………….. …… ………. …………………… ……… ………….. …… ………. MC 6050 Academic Year 2014-2015 GROUP REPORT: Assessment Criteria/ Feedback Student Names: Student ID: Tutor: Ray Donnelly Due Date: Assessment Criteria Weigh? n g Mark Comments The concept of disrup”ve innova”on is understood and clearly explained within the presenta”on. 35.

The presenta”on iden”(ed and explained the disrup”ve innova”ons developed/being developed by the key compe”tors. 30 Ability to link innova”on with other related concepts 10 Evidence of relevant theore”cal concepts being used to support and jus”fy the recommenda”ons. 10 Quality and “ming of presenta”on/ suppor”ng materials. Ability to handle ques”ons. 10 Clear evidence of team work 5 Overall Comments Agreed Mark: Refer: Please note your mark remains provisional until the moderation process has been completed.


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