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Case Study Big Skinny

Online Marketing at Big Skinny The case study is about a wallet company name Big Skinny. One day the Big Skinny CEO, Kiril Alexandrov bicycled his way to work and his phone rang constantly. His marketing director and wife, Catherine Alexandrov had called and said that they had sold 4,000 wallets. The problem was that the online store had glitches and most of these wallets were given away for free. A few weeks earlier the two were promoting their wallets at the Harvard street fair and were successfully selling wallets. The street fair sales had made Kiril think of what the next step in expanding his brand would be. He decided to create an online store to further increase his…