Haven't found the Essay You Want?
For Only $12.90/page

Aroma Essay Topics & Paper Examples

Perfume Industry Statistics

Coty was the leading player in fragrances in 2011, with a 13% value share, down from 14% in 2010. The company is strong in both mass and premium fragrances. In the mass segment Coty markets a wide range of established strong brands, such as adidas, Jovan and Stetson. It also has a significant presence in the premium segment with its Calvin Klein fragrances. The company has been successful with its Marc Jacobs, Vera Wang and Kenneth Cole fragrances, licensed from successful fashion designers. Celebrity fragrances have been the main focus of the company, as it launched fragrances from Jennifer Lopez, Celine Dion, Sarah Jessica Parker and Tim McGraw. Despite introducing new fragrances such as Beyoncé, Celine Dion Signature, cK One Shock,…