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Apple vs Samsung devices Essay

Do you own a smartphone? If so, which brand did you buy, and why? Yes I do have a smartphone. Usually I like all the brands when it comes to phones but my personal opinion is with apple. I am a very frequent user of all the apple products and I have most of them. The reason why I like all the apple products is they provide many facilities which brands doesn’t have like better display quality effective sound etc. all this things attracts me towards apple. And when someone ask me about my choice I must say apple is the best because this is the only brand which replaces the phone when the customer find some problem in the phone. Other brands just repair their phones but only apple replace the phone and gives a brand new phone right way.

Should apple introduce a lower cost iPhone to attract consumers who are not willing or able to pay a premium for an Apple device? Yes apple should introduce a lower cost IPhone because middle class people know how to run iPhone and they also want to use iPhone but due to high cost of apple product they are not able to buy apple devices. If apple introduce iPhone which cost is low and easily affordable by middle class consumers then everyone can buy iPhone, iPad, iPod easily. Moreover it is a best way to increase profit of apple organization by launching low cost iPhone in developing countries. Recently apple launches iPhone 5c which is low cost phone ever launched by apple company and expectation of apple from this product was very high but its result was adverse from its expectations and this phone was denied by most of the people.

Do you think apple can continue to grow by developing breakthrough products that create new market, as it did with the IPod, iPhone, iPad? Yes i do think apple can continue to grow by developing break through products that create new market, as it did with the IPod, iPhone, iPad because Apple.inc is one of the biggest brand in the phone industry and that is the reason why peoples were too excited for the upcoming apple products.

How has Samsung’s global marketing strategy enabled it to compete so effectively against apple? Samsung electronics mainly relies on market research. Samsung hire lot of employee who work in different country’s research center which provide information about consumer preference, taste of consumer where as apple does not spend lot of money on market research. Moreover Samsung spend huge money on product promotion, advertisement. Samsung sponsors many huge concerts, leagues in entire the world. Samsung regularly launch phones in short time period gap whereas apple only launch one or two product in a year. Prices of Samsung products are also affordable by every class of customers.

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