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Appeal to emotion Essay Topics & Paper Examples

Rhetorical Analysis on Lux Toilet Soap Ad

A 1954 ad for Lux Toilet Soap states, “Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap. ” This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about Garson’s success in the ad to make the reader want to use the product. Logical appeal is used when a refund is offered to leave the reader with no objections to trying the product. The Greer Garson Lux Toilet Soap ad was effective in raising product awareness and profits due to its usage of these appeals. Garson is pictured against a white background with a…