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App Store Essay Topics & Paper Examples

CASE: Accounting for the iPhone at Apple Inc.

The non-GAAP numbers of Apple Inc. reflect its economics better. Because, in the existing method of accounting, revenue and cost of goods sold are spread over the lifetime of the product (expected 24-months), while the costs incurred for engineering, sales, marketing and warranty are recorded immediately. This accurate recording of expenses while recognizing only a part of the cost of goods sold thus showed reduced margins. While this did not affect the cash flow of the business, it affected the periodic profits that the company was reflecting which was just a fraction of the actual profits that the company made. As these deferred revenues were mounting with increased sales turnover, the differences in actual profits for the period and reported…

Apple vs Samsung

Application of Microeconomics concepts 1. Apple: ‘We can’t keep up with demand’ Global passion for Apple unabated as consumer demand outstrips supply across iPhone,iPad and iMac ranges, Apple says. As Apple announced record profits, chief executive Tim Cook confirmed that even supplies of older, cheaper models of the iPhone were not enough to satisfy demand, and that sales of iMacs fell primarily because the company could not make the new design fast enough. He added that iPad Mini demand, too, continued to outstrip supply as consumers flocked to the device that Apple’s Steve Jobs had said the company should never make. From this article we can infer that in the short run the supply curve of apple products is relatively…

Iphone Marketing Strategy

iPhone Marketing Strategy iphone marketing strategy Iphone marketing strategy – Just like just about all Apple company advertising, the actual apple iphone online marketing strategy is extremely obvious, easy as well as smart. Using the basically apple company image, Apple company targets the actual real revolutionary type of their own items without having all of the “fluff”. The actual apple iphone was launched through Apple company within 06, 2007. The actual ground-breaking type of the actual apple iphone had been recommended with regard to several weeks prior to the preliminary discharge and it has continued to be the very best of the greatest with regards to mobile phones in the last many years. Prior to the iPhone’s recognized discharge, Apple…

Product Lyfe Cylce of Iphone

In class we learned about product life cycles and how the product life cycle tells us how the product is doing in the market. A product goes through four stages in the product life cycle and they are introduction, growth, maturity, and decline. In the introduction stage the company promotes the product in order to create awareness. In the growth stage the sales and profits increase. In the maturity stage most of the profit is earned during this stage and competitors are established. In the decline stage the sales decline and profits also go down. During this stage the company could decide to cut off the product as well. The IPhone 4s is currently in the maturity stage and there…