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Tesco. Ligeher

Opening: Hallo, Ladies and Gentleman Thank you for inviting me to speak at this conference. It is a pleasure for me to be here today at the London School of Economics and it is great to see so many business students at one place. Introduction: My name is Sir Alen Iverson and I am the PR assistant at Tesco, the largest British supermarket chain. And today I would like to talk a little about retail market general. How it has developed the last couple of years. And I talk about Tesco’s current problems and finally I will comment on the company’s efforts to solve them taking the changing consumer behavior into consideration. I expect my presentation will last about 30…