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Analyse a Business Plan Essay

Quality Training

Quality Training has been operating as a Registered Training Organization for 12 months. The objectives of Quality Training are to generate a profit, grow at a challenging and manageable rate and to be a good corporate citizen. The mission of Quality Training is to exceed our customers’ expectations by providing them with effective training and development services, relevant to their needs and in line with national quality standards. Critical Analysis of the strengths and weaknesses of the business plan Quality Training has been operating as a Registered Training Organization for 12 months. Below is the critical analysis of the business plan of the organization including its business weaknesses and strengths?

Strengths of Quality Training:

A new organization with no history
Flexible and adaptable to clients needs
Low start-up costs
Personalized service, people conduct training who own the company Able to visit trainees and clients more regularly
Knowledge of the local political situation and potential areas of growth Attractive business incentives

New organization, so unknown in the market place
No references from former clients
Limited sources
Owner – operated
Limited operation
Lack of funding for large marketing campaign
Targeting local area so limited clients base
Analysis of the strengths and weaknesses:

Quality Training should adopt the following strategies to overcome perceived threats and weaknesses. It should expand its network with friends and acquaintances to source business opportunities as this is local business organization. It has limited clients base it should develop strong personal relations. The organization must develop its marketing materials including a website so that clients can get themselves registered online. The organization should look for opportunities to deliver non-accreted training prior to becoming established as an RTO. This will bring in some additional income and will assist in developing our client relationship. The organization is very new so it should be flexible its working policies and procedures. It should be up to date with relevant legislation and industry requirements. The organization should look for new business opportunities to develop mutual beneficial partnership with other RTO’s or businesses.

By keeping the business diversified and offering a variety of training and development programs, the risk of losing government funding will be minimized. Quality training should consider the marketing trends to penetrate into the local market. Schools are emphasizing the importance of gaining recognized qualifications to their students. Quality Training should intend to take advantage requirement for business to comply with state and Federal Legislation in the area of occupational health and safety. It is suggested to the organization that it should utilize the following marketing strategies is its marketing approach;

Personal contacts:

Quality Training should expand its circle of business by increasing personal contacts to increase its business opportunities. This can be done by e-mails, cold calling, Internet ads, yellow pages, and networking. The organization must develop its marketing material in form of brochures professionally produced, outlining its mission, values and the training services provided. This thing will also include a professional website which must be updated regularly. The organization is required to formulate its business plan with regard to financial forecasting. Quality Training should review its business plan on an annual basis.

Business plan 2:

Workout gym business Plan
Sport therapy business plan
Workout gym business Plan:
Pump fitness centre is situated in wentworthville. It is good business plan to run our business.

At Pump Fitness we offer modern, clean, air-conditioned facilities with the latest equipment from Life Fitness and Hammer Strength. Pump Fitness pride themselves on good old fashioned customer service where everyone is more than a membership number and caters for the beginner to the experienced gym user. We provide a modern, non intimidating environment in which our members can enjoy the very best in lifestyle and fitness facilities. All members receive individual health assessments and fitness programs which are updated every eight weeks and qualified staff that are always available on the gym floor to assist you with your workouts. Our results based programs are guaranteed to be cost effective and will help you achieve great results regardless of your age, shape or fitness level.

Strength of workout gym business plan:

1. Money made business plan.
2. Received fees on time from customer.
3. Currently in a good financial position (few debts, etc)
4. Skilled workforce (little training required)
5. Latest machinery installed
6. Own premises (no additional costs for renting)
7. Excellent transport links (ease of access to/from the Company)

8. Little/non-threatening competition


1. Currently in a poor financial position (large debts, etc) 2. Un-Skilled workforce (training required)
3. Company name not recognized on a National/Regional/Local level 4. Machinery not up to date (Inefficient)
5. Rented premises (Adding to costs)

Sport therapy business plan:

Massage may be the oldest and simplest form of health care dating back to ancient civilizations and it is a therapy that continues to thrive today. Put simply, Massage is the manipulation of the layers of muscle and connective tissue in the body to enhance function and to aid the body in healing itself, increasing your health, vitality and well being in the process. There are many different types of massage but they all have the same basic intention, to heal the body and soothe the mind. A therapeutic massage is a great way for you to relax, but do not expect it to take the place of good nutrition, proper rest, and regular physical exercise. Strength can be viewed as a resource, a unique approach, or capacity that allows an entity to achieve its defined goals. A weakness is a limitation, fault, or defect in the entity that impedes progress toward defined goals (e.g., the limited field of view and resolution in a head-mounted display can limit usability and perceptual realism).

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