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CSR activities of Pepsico India and Amul India

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a business model. Holmes and Watts (1999) defined CSR as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. With Indian consumers becoming more ’cause’ conscious, their brand preferences keep shifting to favor the brand that is socially more responsible. The phenomenon directly creates a connection between the sales and the CSR. The trend suggests, ‘the better the CSR policy, the more the sales. ‘ The trend…

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas

1.0 Introduction 1.1 Background of the Industry The dairy industry plays an important role in the socio-economic development of India. The dairy industry in India is instrumental in providing cheap nutritional food to the vast population of India and also generates huge employment opportunities for people in rural places. The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the central Ministry of Agriculture, is responsible for all the matters relating to dairy development in the country. This department provides advice to the state governments and Union Territories in formulating programs and policies for dairy development To keep focus on the dairy industry a premier institution known as the National Dairy Development Board was established. This institution is a…