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American fast food restaurant Essay

Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor’s Associates, Inc. Subway is one of the fastest growing franchises in the world with 40,229 restaurants in 102 countries and territories as of 11 September 2013.[1] It is the largest single-brand restaurant chain and the largest restaurant operator globally.[3][4][5] Subway’s main operations office is in Milford, Connecticut; five regional centers support Subway’s growing international operations.

The regional offices for European franchises are located in Amsterdam, Netherlands; the Australia and New Zealand locations are supported from Brisbane, Australia; the Asian locations are supported from offices located in Beirut, Lebanon, and Singapore; and the Latin America support center is in Miami, Florida.[6] Contents [hide]

1 History
1.1 Early history
2 Products
2.1 Regional variations
2.2 Nutritional content
3 Advertising
3.1 $5 footlongs
3.2 Sub Club
4 Controversies
4.1 Sandwich size
4.2 Franchise relations
4.3 UK VAT treatment
4.4 Casey’s trademark case against Subway
5 References
6 External links

Early history

Subway’s original logo used from 1965 to 2002. In 1965, Fred DeLuca borrowed $1,000 from friend Peter Buck to start “Pete’s Super Submarines” in Bridgeport, Connecticut, and in the following year they formed Doctor’s Associates Inc to oversee operations of the restaurants as the franchise expanded.[7] The holding company derives its name from Fred DeLuca’s goal to earn enough from the business to pay tuition for medical school, as well as Peter Buck’s having a doctorate in physics.[8] Doctor’s Associates is not affiliated with, nor endorsed by, any medical organization.[9] In 1968, the sandwich shop began using the name “Subway” for the first time.[7]

Subway restaurant, Pittsfield Township, Michigan The first Subway on the West Coast was opened in Fresno, California in 1978. [10] The first Subway outside of North America opened in Bahrain, in December 1984.[11]In 2004, Subway began opening stores in Walmart supercenters, and surpassed the number of McDonald’s locations inside US Walmart stores in 2007.[12]

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