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Ikea: Scandinavian Style

IKEA: Scandinavian Style IKEA is a Dutch company, which has branches in several countries around the world, selling flat-box storage of furnitures, accessories, bathroom and kitchen products and other goods. “As of January 2008, the company is the world’s largest furniture retailer. ”[i] IKEA is the pioneer in designing and selling ready-to-assemble furniture, and it is founded in 1943 by Ingvar Kamprad at the age of 17. “In addition, the firm is known for its attention to cost control, operational details, and continuous product development, corporate attributes that allowed IKEA to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion.”[ii] In some customers’ mind, IKEA is not…