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Mental Models

Mental models are how the mind stores memories and ideas relating to reality. These include opinions, attitudes, prejudices, and approaches to different objects, events, and situations. The manner in which one’s mental models work can limit one’s ability to succeed or improve his or her environment. Sometimes managers’ mental models limit a business because they choose to ignore certain factors. Sometimes people only see what they desire to perceive or deliberately ignore pertinent data (Crook & Wind, 2006). For large, vast, and fast-paced companies like Verizon Wireless, mental models and mindsets, especially in management, do more than shape the company culture; they drive the company to success or failure. The company’s rapid growth and enormous shares of the wireless communications…