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Porters Five Forces Us Airlines Industry Case Study

The year 2011 was another dismal one for US airlines in terms of financial performance. Despite an increase in both passenger numbers and revenues for the year, profits were down on 2010. In total, US airlines earned net profits of about $0.4 billion, representing a net margin of less than 1%. The dire financial state of the industry was underlined by AMR (the parent of American Airlines) entering Chapter 11 bankruptcy in November 2011. This ended AMR’s distinguished record of being the only one of the major legacy airlines to have avoided bankruptcy. In 2005, Delta, United, Northwest, and US Airways had all fi led for bankruptcy protection. The early months of 2012 offered little hope of improvement. Airline revenues…