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Alibaba.com Essay Topics & Paper Examples

Taobao Case Study

Q1) What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba group felt that it was under threat from eBay as eBay had a large market share in C2C business. Alibaba felt that eBay may go into the B2B business which Alibaba is in, and their business may be under threat. Hence Alibaba decided to go into the C2C business with Taobao to compete with eBay for the fear of eating into Alibaba business. It made sense because Taobao managed to overtake eBay’s share of the C2C business and become the dominant market share for C2C and made Alibaba a very rich company. Q2) How did Taobao beat eBay?…