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Aldi Essay Topics & Paper Examples

Aldi analysis

The international discount retailer industry is a high competitive market. More than ever, discount supermarkets need to offer customers value for money. ALDI – the budget food supermarket chain based in Germany understands that its customer wants to buy everyday groceries of the highest possible quality at guaranteed low price. (ALDI Australia, 2013) As stated in its “Spend a little Live a lot” message, ALDI operate in a no-frills concept. And in company’s initial international expanding stage, it mainly focus on attract low-earning clienteles who think much of price and quality but don’t mind on fancy displays or glamorous shopping experience. This customer target can be referred in ALDI’s choices of store location in early days. For instance, when ALDI…