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Airway Essay Topics & Paper Examples

Jet Blue Case Study

This essay will examine in detail the human resource strategies, policies, and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies, which up to that time had never been implemented by any other startup airline organization. Along with the strategies, policies, and practices, there were five core values that were also established. These values provided an overarching vision for JetBlue Airways in order to direct all organization activities whether internal or external. The five core values were safety, caring, integrity, fun, and passion, which from JetBlue Airway’s management viewpoint was that if employees were happy then that would…

Project Risk Management

I.Introduction I am the Project Manager developing the Boeing 787 Dreamliner. The development of this state-of-the-art airplane will include an international team of aerospace companies led by Boeing. The advances in this airplane will reduce the use of fuel by 20%, increase cargo capacity, increase nautical miles in a mid-range airplane, and improve passenger comfort. Boeing expects sales of 3,500 units over the next 20 years. (Norris & Wagner, 2009) To really understand the impact of multiple providers, along with the logistics to coordinate assembly, I will illustrate, discuss, and provide a conclusion using two decision tree analyses. The first fault tree will detail the delivery system and identify the failure that could result in delivery failure. The second fault…

Into the Wild Blue Yonder

Most people will never get the chance to fly an airplane. They will never get to experience the thrill of soloing for the first time or the terror of dodging crows at 100 mph. Most people will be familiar with the sensation of your stomach settling somewhere around your knees or your throat while on a roller coaster, well, flying an airplane makes that feel like walking down a flight of stairs. First off, I have to begin by describing to you just what an airplane looks like, in and out. Well, on the outside most small general aviation aircraft have a thin, cloth skin stretched over an aluminum skeleton for strength. The aircraft has four surfaces that control how…

British Airways Service Concept

1.0INTRODUCTION Over the last 30 years, there is an emergence of academic concern and movement with the management of services. “Service captured the interest and imagination of operations management (OM) academics in the 1980s.” (Johnston, 1998, p. 104). Not only in the academia but also many organisational managers try to improve the quality and structure of their businesses by implementing service operations processes. (Blokdijk, 2008) Johnston and Clark (2008, p. 3) defined Service Operations Management as follows: “It is concern with delivering service to the customers or users of the service. It involves understanding the needs of our customers, managing the process that delivers the services, ensuring our objectives are met, while also paying attention to the continual improvement of…

JetBlue Airways Case

Problem Identification Presently, David Barger, former COO elected CEO of JetBlue Airways (JetBlue), faces a key issue of slowing down their growth. The issue at hand is: What is the best path for JetBlue slow down their growth in the future airline industry? External Analysis Macro Economics Analysis For an analysis of the Macro Economics of the JetBlue, a PESTEL analysis is shown below for the United States. PESTEL Analysis Political: N/A Economic: The United Sates was hit hard economically from the terrorist attacks on September 11, 2001. This caused fare wars amongst competitors in the airline industry and domestic airline yields to drop twenty percent. These yields wouldn’t recover from pre attack rates until 2006. In fact, as of…

Challenges of Hong Kong

Topic: Challenges of Hong Kong’s full service airlines facing today This essay examines the challenges faced by Hong Kong’s full service airlines nowadays. Air transportation serves not only to encourage trade and growth in the tourism industry in Hong Kong, but also to improve people’s mobility and to form a modern society. In this essay, full service airline is defined as traditional airline that provides services such as allocated seat, transfer of baggage between flights, blankets and meals. Full service airlines suffer several challenges in the aspect of production cost for developing advanced system and competition with low-cost airlines nowadays. For this reason, I would like to investigate the challenges in depth according to the above aspects and figure out…

Scotia Airways

Scotia Airways are a small private airline based in Glasgow/Scotland. Their goals determine the nature of inputs (employees and management’s ability) and outputs (the quality of service) also the interaction of the outer environment i.e. Macro elements such as external customers. Goals indicate a future prediction and the well-being of a business. Objectives on the other hand are specific targets within the general goal obtained are time based. Policies are a mechanism for controlling the behaviour of an organisation, by governing the behaviour of people who work within Scotia Airways. Policies contribution in Scotia is to ensure that people will behave in a way that is predictable, advisable and in the best interests of the organisation and the person. That…

Competitive Profile Matrix Emirates

In order to construct a competitive profile matrix, it is necessary to determine critical success factors in airline industry. These are: strong management, organization of routes, availability of non-stop flights, qualified workforce, in-flight services and service promotions, price competitiveness, effective financial management, cost management. Main competitors of Emirates Airline can be divided into two groups: private airline companies and airline alliances. Key airline alliances posing strong competition to Emirates Airline are SkyTeam, Star Alliance and oneworld (Plunkett, 2011). AirAsia is a private company also presenting a significant competitive threat for Emirates Airline (Plunkett, 2011). It is possible to see that also the competitive performance of Emirates Airlines is above average (2.55) and private companies like AirAsia generally have lower competitive…

British Airways

In 1987, British Airways was privatised, and over the next decade turned from a loss-making nationalised company into “The World’s Favourite Airline” – a market-leading and very profitable plc. The strategy that transformed the company into a marketing-led and efficient operation was conceived and implemented by Lord King as Chairman, aided by Sir Colin (subsequently Lord) Marshall: two tough businessmen who confronted staff inefficiencies and so improved service effectiveness that BA was rated international business travellers’ favourite airline for several years in the 1990’s. Lord King having retired, Lord Marshall became Chairman and was succeeded as Chief Executive by Bob Ayling, a long-time BA manager. Ayling set in train a strategy to turn BA into a “global” airline – transcending…

Strategic Management – Virgin Case Study

1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly, the Virgin brand is valuable in the form of brand equity, where ‘Virgin’ is one of the most recognised brand names in the UK, and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research, the Virgin brand was recognised by 96% of UK consumers (Case, p.685). Secondly, it is rare for a brand to have such positive consumer perceptions; which include value-for-money, fun, innovation, success, and trust across a range of Virgin businesses (Case, p.685). Thirdly, Virgin has built up their excellent reputation over time, and is therefore path dependent and difficult for competitors to imitate. Lastly, competitors cannot substitute resources that serve the…