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Airline Essay Topics & Paper Examples

Jet Blue

In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida, and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only S99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key processes such as ticket sales (online sales dominate) and baggage handling (electronic tags help track luggage). Jet Blue prided self on its “paperless processes. JetBlue’s investment in information technology enabled the airline to turn a profit by running its business at 70 percent of the cost of larger competitors. At the same time, JetBlue filled…

Southwest Airlines

The mission of southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company Spirit (Ruppel, 2012). The people of Southwest are the single greatest strength and most enduring long term competitive advantage (Kelly, 2012). Southwest Airlines started out as Air Southwest Co in 1967; serving only three local airport hubs in Texas. The hubs were San Antonio (SAT), Dallas (DAL) and Houston International Airport (IAH). Currently IAH has been renamed to the Bush International Airport (Kelly, 2012). In the beginning there was severe opposition from competitors such as Continental and Trans Texas. This was mostly due to the business model that Southwest was presenting to the Texas Aeronautics…

Classic Airlines and Marketing

Classic Airlines in an airline company that has been in business for over 25 years and has gained great success within the airline industry. In the 25 years since its creation the company has grown to over 32,000 employees and has generated 10 billion dollars worth of business. Although the company has seen great success, it also is subjected to the many challenges that other airlines companies face in today’s market. Classic airlines must be able to market its product so that customers will pick there product over competitors within the industry (University of Phoenix, 2012). There are several marketing concepts that Classic airlines have applied and are using in their business. The first marketing concept that Classic airlines use…

Easyjet Case Analysis

Is the budget airline segment an attractive place to be? Why (not)? Yes, the budget airline segment is very attractive in a country where the people are interested to travel in low cost airlines without much comforts like business class and food. And more over if the company can reduce its costs in the areas of operations and utilising the resources more efficiently, then budget airline segment is definitely an attractive place. Some of the areas where we can look into reduce the costs are like using the no frills strategy, reducing the number of travel agents, reducing the aircraft stay in a airport (which reduce the fees to be paid for the airports). The above are the some of…

Organizational behavior in Southwest Airlines

Organizational behavior is a tool that any organisation that wants to be successful must use in order to attain its goals and objectives. Organizational behavior interprets all the relationships in an organization and manipulates them in order to attain the organizational objectives. The relationships that are assessed include the relationships between the organization and a person, people, groups and the society in general. The major goal of organizational behavior is to improve all these relationships so that in the process, the organizational objectives can be achieved. It is a broad concept that can be viewed from different dimensions. Organizational behavior has many elements which are dictated by the management’s approach to operations of an organization. The approach used determines the…

The HNA group China Airlines

The HNA group re-launched its commercial carriers under a new entity: Grand China Air; their strategy was to create a brand where its four major airlines (Hainan, Shanxi, Xinhua, and Chang’an airlines can compete globally. They have delivered very good financial returns and have expanded throughout the Chinese market in a relative short period of time. HNA is not a governments entity. this allowed them to expand very rapidly by increase the size of its equity from stock markets around the world considering the Chinese state run companies are being heavily funded by the government. HNA’s fundamental lies in the free-market system. This shows in the company’s core values and they are continuously investing money for the most innovative business…

Jet Blue Case Analysis

Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with “the types of amenities reserved for the pricier carriers, including wider seats ……and 24 channels of in-flight television” ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew and hired more employees they found it harder to maintain the same level of customer service across the board. Also other carriers began to compete with them in the lowprice arena. These bigger airlines had more planes and employees to they…

Singapore Airlines Organisational Design and Structure

1.0 Introduction SIA started off with a humble beginning as part of Malayan Airways. In 1947, Malayan Airways operated services between Singapore, Kuala Lumpur, Ipoh and Penang. During 1972, where Malaysia -Singapore Airline (MSA) split in two entities, name Malaysian Airline System and Singapore Airlines. Since then, SIA has emerged as one of the top international airlines in the industry (SingaporeAirlines, 2012). SIA was ranked 17th in Fortune magazine’s list of most admired companies in 2007, the only airline to make it in the top 50. The company also consistently receives prestigious industry awards. SIA has never posted a loss on an annual basis, and has achieved substantial and superior returns in an industry plagued by intermittent periods of disastrous…

Southwest Airline – Distribution Strategy

Operating under an intensely competitive environment, Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare, short-haul, high-frequency, point-to-point carrier in America that is fun to fly (Cheng, 2010). Its low-priced fares are a brand equity which it “owns” in the mathematical sense of being the only major airline with a strong score on this attribute based on consumer research. Southwest’s brand exudes an element of fun: a down-home attitude which it leverages to present the consequences of low fares in a positive light. This is great for Southwest Airlines, but they are able to improve upon this by being more transparent and…

Southwest Airlines

Southwest Airlines has employed unique operational strategies, incorporating industry revolutionizing methodologies, while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry Service Triple Crown five years in a row from 1992 to 1996. Southwest Airlines own success threatens whether it can maintain the strong corporate culture responsible for its prosperity while growing and adding additional routes. More pressing than the long-term strategy however were the terrorist attacks of September 11, 2001 that created uncertainty in the general environment of US economic trends and the task environment coping with new government security regulations that challenges whether the business model Southwest Airlines was founded on…

Air Industry Analysis

Executive Summary Airlines companies are undergoing major changes to cope with the new challenges of the modern economy. Geopolitical factors, such as war and terrorism, the financial crisis of 2009, high entry barriers, as well as extreme weather events, are some of the factors that are driving these changes. Costs in fuel prices, wages and ticket prices are some of the demand drivers of this multi-billionaire industry. Also, there has been an industry-wide shakedown, which will have far-reaching effects on the industry’s trend towards expanding domestic and international services. The perception that air travel is an ordeal continues to grow, making it very difficult for airlines to charge the higher prices that are necessary to return to profitability. Today Airlines…

Quantitative Methods for Business

In January 2008, Northern Airlines merged with Southeast Airlines to create the fourth largest U.S. carrier. The new North-South Airline inherited both an aging fleet of Boeing 727-300 aircraft and Stephen Ruth. Stephen was a tough former secretary of the navy who stepped in as new president and chairman of the board. Stephen’s first concern in creating a financially solid company was maintenance costs. It was commonly surmised in the airline industry that maintenance costs rise with the age of the aircraft. He quickly noticed that historically there had been a significant difference in the reported B727-300 maintenance costs (from ATA Form 41’s) both in the airframe and engine areas between Northern Airlines and Southeast Airlines, with Southeast having the…

Case Study on D.I.a Baggage Handling System

According to the initial plan, the project was to span from 1989 to 1993 and cost $1.7 billion. The opening of the airport was delayed four times due to problems with the baggage handling system. Overall 16 long months and a final cost of $4.5 billion. Several factors contributed to this fiasco, ranging from deficient scheduling, simple and untested technology, complexity of the systems and requirements that changed throughout the project itself. Let us take a look back at why Denver International Airport would take on such a project. The vision was to implement the largest automated baggage handling system the world had seen and allows Denver International Airport to be hailed as the air transportation hub, the largest in…

Southwest Airline Co and Cost Accounting

Southwest Airline Co. is a major passenger airline that provides scheduled air transportation in the United States. Southwest provides point-to-point service which allows the use of key assets, including aircrafts, gates, employees, and the ability to provide frequent, conveniently- timed flights and low fares. Southwest Airlines has built its culture from the inside out and believes that the satisfied employees will keep customers coming back. Southwest Airlines operates with a low-cost structure that is designed to allow it to charge low airfares. With that said, cost accounting can have a pervasive influence in this and other organizations. From the company’s 2006 annual report-Disclosure Regarding Forward-Looking Information, Item 1A. Risk Factors; fuel price volatility presents one of the company’s most significant…

The Customers’ Revenge

Jim McIntire, vice president of customer service at Atida Motor Company, was just about to shut down for the day when he received an e-mail from his brother. “Go to Hell, Angel!” the subject line shouted. The message linked to a YouTube video. In “A Letter for Bill Watkins, CEO, Angel Airlines,” two stolid executives—“Jeff” and “Jerry”—wearing identical pinstripe suits, took turns narrating the story of their airline nightmare. In one scene, the pair sat chained to their coach seats in a stuffy, tarmac-stranded plane. Sweating women and children in prison garb begged for water from surly flight attendants dressed as guards. In the next, the two men crawled on their knees before a leather-clad gate attendant, crowned with devil…

Comapring Porters 5 Forces for the Airline Industry

1. Score each competitive force in the airline industry and provide a brief rationale for your assessment. ·Rivalry Among Existing Firms: (High) When one major company in an industry makes a change in costs or services that could potentially increase their clientele, a major competitor almost always follows suit. Price matching is a prime example of that, therefore the threat is high. West Jet is one company that offers flights at a discount and forced Air Canada to create new banners to compete with the discounted prices. All major companies and firms in an industry watch each other’s every move very carefully, and match any move with a countermove. During slow season in the airline industry, a firm can only…

Alaskan Airlines – Strategic Choice and Evaluation

Recognizing an organization’s alternatives for growth is an important process for companies. By evaluating and selecting the competitive advantages within a market a company can distinguish themselves from their competition. For an organization the “grand strategies indicate the time period over which long-range objectives are to be achieved. Thus, a grand strategy can be defined as a comprehensive general approach that guides a firm’s major actions” (Pearce & Robinson, 2011). Alaskan Airlines is a company that is known for their innovations and leadership within in the aviation industry. Alaskan Airlines is easily identifiable because of the smiling Eskimo on the tail of their aircraft. Their leadership and innovations in technology have seen them be the first to sell tickets online…

Firefly: Malaysia Airlines and Airline Industry

2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility, brilliance, charm, and fun. Firefly offers a full service point-to-point carrier. The head office of Firefly is located at Sultan Abdul Aziz Shah Airport in Subang, Selangor. The first flight of the Firefly was from Subang Sultan Abdul Aziz Shah Airport to Penang International Airport, on the 2nd April 2007. Besides Airline of Air Asia Berhad,…

Airasia: Low Cost Carriers in Asia Pacific

The use of information technology plays an important role in the strategic and operation management of airlines,and facilitates the successful airlines in the future. This paper will look at the awarding-winning low cost carriers (LCC) in Asia Pacific region – AirAsia, analyzes the current business environment, competitive advantages, value chain, current implementation of information technology, and the recommended future implementation of technology in customer relationship management (CRM) implementation to pursue competitive differentiation and profitability effectively in the future. COMPANY BACKGROUND AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over…

Business Intelligence

As Business Intelligence (BI) becomes a critical component of daily operations, real-time data warehouses (DW) that provide end users with rapid updates and alerts generated from transactional systems are increasingly being deployed. Real-time data warehousing and BI, supporting its aggressive Go Forward business plan, have helped Continental Airlines alter its industry status from “worst to first” and then from “first to favourite”. Continental Airlines is a leader in real-time BI. In 2004, Continental won the Data Warehousing Institute’s Best Practices and Leadership Award. Big Problems Continental Airlines was founded in 1934, with a single-engine Lockheed aircraft in the Southwestern U.S. As of 2006, Continental (Houston) is the fifth largest airline in the United States and the seventh largest in the…

Swot Analysis – Fly Emirates

This paper will analyse the strategic position of Emirates Airline throughthe use of SWOT analysis. Based on the given case, the strategic position of the Emirates Airline specifically their airline and aviation position has been challenged because of thechanging situations of the airline market. Rival industries of the company has been able toannounced the establishment of the their business approach in the global market whichoffers diversified airline industries to cater to the needs of the passengers, cargo andshipment services. The announcement of this company affects the strategic position of theentire Emirates Airline. In order to make sure that the company will not be left behind,Emirates Airline has been able to involve themselves into the expansion to technological developments.Through the use…

A Critical Analysis of Ground Handling Service Benchmarking at European Hub Airports

This paper will critically analyze a paper published in the International Journal of Production Economics in January 2009 (Volume 117, Issue 1) (Schmidberger, Bals, Hartmann, & Jahns, 2009) concerning the development and application of a Performance Management System (PMS) for air-side crews in some of the major European hub airports. This study is valuable in that the benchmarking principles established here are relevant to other industries since the same process for developing this holistic benchmarking process can be adapted and applied to generic business processes. This critique will focus on three major components of this discussion of the benchmarking process, first the conditions that increase the demand for benchmarking considerations prior to benchmarking, and the problems benchmarking can be used…

Jrd Tata

Life is full of people who inspire , influence and leave some impression on, you – in sense good or bad, they change the way you look at things and that is whom, you consider your role model to be, however , it was crystal clear in my mind that the person would be no other but, JRD TATA. Having grown up reading his motivational stories, tales of success, inspirational examples and hearing references of his revolutionary thinking and conquest in varied fields, little doubt was left that it could be someone else. That’s precisely when i stumbled upon , The Last Blue Mountain written and crafted so well by R.M. LALA that the entire saga of JRD TATA had…

Tony Fernandes

Nowadays, AirAsia is the best of the Asian airline companies in its market segment and became profitable almost immediately after Tony Fernandes took it over in spite of the air-travel downturn following the 11 September 2001 terrorist attacks. These results can be only explained by the fact that Tony Fernandes is a great leader. First of all, his skills and personal qualities are those of a good leader. He was entirely committed to his business (sometimes with a little humor) and was very accessible to the media; he wore AirAsia’s office red rap cap and official T-shirt to almost every official function, he gave his phone mobile phone number to all the media representative he talked to, and was himself…

Architect: Analyzing Southwest Airlines

Company’s Strategy: Southwest’s strategy is to improve efficiency in its operations and pass cost saving to its customers by offering them low and competitive prices. Southwest Airlines is dedicated to providing the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company Spirit. Analyze each key element of the company separately based on the congruence Model Organization Structure (Formal Structure): The organization of Southwest Airlines is best described as an upside-down pyramid – an organization very much in line with the way they want to do business. The upper management is at the bottom and supports the front line employees, who are the experts. Front line employees play a major role in the yearly…

The American Airlines SABRE Reservation System

The aim of this essay is to provide an analysis of the SABRE reservation system produced by American Airlines, demonstrating how Business Information Systems (BIS) can be used to gain a strategic advantage. This will be achieved by describing the overall approach adopted by American Airlines and how SABRE provided them with a competitive advantage. The factors that led American Airlines losing their competitive advantage will also be discussed. One of the key factors in providing customers with an optimal service is ensuring convenience, flow of information, saving time, and the efficient use of available customer service resources. On the other hand, in times of strict competition it is highly necessary for businesses to be able to provide such services…

European Airlines 1993-1997

⇨ Back ground and PEST analysis For many years, European Airlines are considered to be feed by the government. Before 1990s, the introduction of deregulation, this market was highly controlled by the government. Automatically, the result is high price as well as poor management and service. Consumers, of course, complained about the bad perform of them. Like most of the state-owned businesses, although some of the airlines intended to lower their price by cost cutting, redundancies and reorganization because of the increasing competition pressure, most of them failed because of the government interfere and strong labor reaction. Back in 1978, Airline deregulation first introduced to Americans. The new act allowed new airlines to come, permitted them to choose lines individually…

Management Control Systems at Air India

1. Introduction Air India, a national carrier is characterized with an urge to excel and enthusiasm started its operations on October 15, 1932. The merger of Air India and Indian, the country’s leader in the domestic sector, has helped the airline in emerging as a major force in the airline industry. 1.1 Domestic Operations On the domestic front, Air India operates to 47 stations, and 17 are connected to international destinations. The 172-seater Airbus A321 aircraft connects all major metros. The Regional operations provide coverage to all the metros and many smaller cities across the nation. 1.2 Services Apart from the basic services that an airline provides, Air India also offers – Frequent Flyer Programme- “Flying Returns”. Members of the…

Airline Distribution Systems in 2013

Web based commerce and internet technology have dramatically transformed the airline industry throughout the past thirteen years. The internet has enabled travelers to bypass the traditional distribution pattern of travel agencies and enabled airlines to sell more directly to passengers (European Commission, 2006). Since the mid-1990s there have been some major changes to the airline ticket distribution industry which were both a result of internet technologies (GAO, 2003). Major U. S. Airlines claimed a net operating loss of nearly $10 billion in 2002 and had paid over $7 billion to distribute tickets to consumers (GAO, 2013). These distribution expenses include booking fees to global distributions system to the amount of hundreds of millions of dollars (GAO, 2003). Airlines would receive…

A Report on Kingfisher Airlines

Overview of Airlines industry in India The aviation industry in India is one of those sectors that saw a constant pace of growth among the other industries in the world over the past many years. The open sky policy of the government has helped a lot of overseas players entering the aviation market in India. From then, it has only been growing in terms of players and the number of aircrafts. At present, private airlines account for around 75% portion of the domestic aviation market. The 9th largest aviation market in the world is India. Taking the help of the statistics from the Ministry of Civil Aviation, approximately 29.8 million passengers traveled to/from India in 2008, showing a surge of…