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Aircraft engine Essay Topics & Paper Examples

Aircraft Engine Industry: Ge Aviation and Rolls Royce

Three companies; GE Aviation, Rolls Royce and Pratt & Whitney have long dominated the aircraft engine Industry. This essay discusses the need to manage the global business environment in order to establish and maintain a competitive advantage, and subsequently ensuring the businesses success. Through examining the strategies of Rolls Royce and GE Aviation we can determine the different methods of globalizing manufacturing and production. This examination if executed through the theoretical framework of Dunning’s OLI model, the new trade theory, the international product cycles and managing global value chains. Synopsis Three companies; GE Aviation, Rolls Royce and Pratt & Whitney have long dominated the aircraft engine Industry. This essay discusses the need to manage the global business environment in order…