Should Airbus proceed with the new model?Yes. The A3XX will constitute a new family of bigger and better aircraft with a high degree of common operational characteristics, particularly in the cockpit design, in accordance with Airbus’s philosophy. For the first time, the airline companies will be able to provide much more room than has ever been available. Passengers will be more comfortable and the operating costs will be between 12 and 20% lower than those of the current B-747.
The A3XX is the solution to the problem of growing demand for air travel, which is expected to triple over the next twenty years. At the same time, it is the most efficient solution since a greater number of passengers can be carried without there being the need to build new airports. Moreover, it is quieter than any current passenger plane so that it will be perceived as “a good neighbor”.
As it is mentioned on the case, the first version of the A3XX will have 555 seats in three classes and a range of between 14,200 and 16,200 km. This plane will be the first passenger aircraft with four aisles, two on the main deck and two on the upper deck and there will be two stairways to ensure easy passenger flow during boarding and disembarkation. These factors would definitely differentiate the new A3XX from the current B-747. Likewise, great efforts have been made to ensure that the A3XX can be used on existing airport runways, taxi strips and parking areas, with minimal modifications that can be rapidly introduced into the normal evolution of the airport.
Furthermore, with a wing span of 79 m and a maximum length of 77 m, the A3XX will be able to taxi within the “80 m x 80 m box” that has been adopted as standard for the world’s major airports. The A3XX will also have the potential for increasing its capacity and range. Freight and combo versions are planned, as are short range smaller versions. The A3XX’s wider and more spacious cabin mean a versatile fuselage section that will allow airline companies to incorporate any configuration within the three decks.
With the A3XX, Airbus Industry is ensuring its position as a key market player and will provide airline companies with an alternative to the monopoly that has existed for so long.
How should they price it relative to Boeing’s offerings?Taking into account the many advantages that the new A3XX is expected to have compared to Boeing 474, Airbus should price it higher.
Airbus (A3XX)1.If every works as planned Airbus would become the worlds largest passenger plane producer.
2.After produced the new superjumbo would have capacity for 500 to 840 passenger, and 555 in 3-class configuration compare to Boeing 747.
3.It promises a maximum speed of 0.89 (652mph)-New York to Hong Kong in 12h 21m-New York to London in 5h 18m4.The new model expects to lower the fuel burn by 13% compare to 747 and is expected to be the first long-haul plane to consume less than 3 litres of fuel per passenger over 100 km as efficient as an average family car.
5.Cabin promises to be configured to include cocktail bars, double debs and mini-casinos.
6.It promises a 35% increase in passenger capacity over the 747 in standard 3-class configuration, alogn with a neraly 50% larger cabin volume.
Boeing (747)1.After the launch of the new A3XX, Boeing would not longer be the worlds top passenger jet maker and its 30 years domination in the sales of the large passenger jetliner market would be lost to Airbuss new superjumbo.
2.The Boeing 747 has capacity for 400 to 500, and 450 in 3-class configuration compare to the new A3XX.
3.Current maximum speed of 0.86 (630mph)-New York to Hong Kong in 12h 47m-New York to London in 5h 29m4.Fuel efficent and has low operating costs. It provides a marginal costs of 19%.
5.It can use existing airport infrastructure and ground support equipment.
6.It produces lower emissions, and achive better fuel economy than any competing jetliner