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Air Jordan Essay Topics & Paper Examples

Marketing Excellence- Nike

MARKETING EXCELLENCE- NIKE The case explains how Nike successfully marketed it products by getting it endorsed through top athletes, who influence the buying decision of brands and products of others and created its brand image by associating the products with their persona. By signing the Michael Jordan and relating it air Jordan shoes to his superior performance ,it generated great revenues in a year alone, and its “just do it” ad campaign manifested brand’s attitude of self-empowerment through sports. Nike customized its marketing strategy depending upon the market as it did at the time of expansion to Europe by focussing on soccer rather than the aggressive US style ads and sponsored local club, and fortunately the Brazilian team for world…