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The Impact of Alcohol Sponsorship of Sporting Events on Consumption of Alcohol Amongst High School Students: a Research Proposal

Research Problem This research project is designed to determine the effects on the perceptions of alcohol amongst Australian high school students caused by alcohol sponsorship of sporting teams and events. Aims The aims of this research are to determine: •How young Australians perceive alcohol and what effects sport sponsorship has on these perceptions •Attitudes towards alcohol consumption and how these are effected by sport sponsorship Significance While research has been conducted internationally there is no Australian research examining this issue within the Australian society. This research establishes the connection between alcohol sponsorship of Australian sporting events and the perceptions and attitudes held by Australian teenagers towards alcohol. The research will also determine whether a greater effect is had on males…