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Advertising Radio Fm Brand Essay

‘Advertising Radio FM Brand’ is famous case in Business Communication for MBA. In this article, I’ve written the answers of this case. Hope it will be beneficial for the students who seeking the answers to these questions: 1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? 2. Would any of the non-verbal communications in this spot (ad) not work well in another culture? 3. What role does music play in this spot? Who is the target market? Here are the answers:

1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? Ans.: Non-verbal communication means exchanging few words with other people without any speech and sound. The various ways of non-verbal communication are posture or body language, gesture, facial expressions such as eye contact or laughing or crying etc, symbolizing, drawings or symbols, emotions, etc.

In this commercial ad, there is a non-verbal communication found in between a young man and gorgeous woman; that the man couldn’t understand due to loud sound of music she danced with and her expression what she wants to say.

In this case of commercial ad, eye contact, smiling and waving are the non-verbal communication are being used. 2. Would any of the non-verbal communications in this spot (ad) not work well in another culture? Ans.: The thumbs-up sign has different meanings in different countries. In Japan, it means to money and in Iran it means something wrong or indecent. In Canada, excessive gesturing is generally avoided. 3. What role does music play in this spot? Who is the target market? Ans.: In this ad, music plays an important role; played loudly to promote a music channel i‘five’. The target market or audience on this spot is youths. Youths or youngsters who usually like to attend parties and loves music as one of their common leisure pursuit.


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